Manu Valencia

About

Associate Creative Director, Art Director, and Brand Creative with a decade-plus of experience building campaigns and brand systems across agencies, startups, and in-house brands. I've art directed for T-Mobile, Walmart, Under Armour, Toyota, and Domino's, and led e-commerce creative at Packable, directing designers and photographers to scale output across Amazon, Target, and Walmart storefronts. I bring a multicultural lens to every brief. I've built campaigns for US Hispanic audiences and crossed over into general market work, in both English and Spanish. I work across campaign concepting, visual systems, performance creative, shoot direction, and AI-assisted workflows. Available for freelance and contract work. manuvalencia.com

Experience

• Senior Art Director / Designer · Freelancer02-01-2019

  Led award-winning 360 campaigns for clients like Toyota, Juvederm, and Zyrtec, designing engaging visuals, UI/UX, social media, and motion graphics that boosted brand identity. Guided creative teams of designers, copywriters, and developers, delivering impactful campaigns for agencies, studios, and startups, increasing brand awareness and sales.

• Senior Art Director (Performance Creative) · Dentsu Creative NY01-01-2025 – 09-01-2025

  Concepted social-first campaigns and strategies to drive performance for T-Mobile. Art-directed high-conversion assets and optimized creative via performance data.

• Senior Designer / Creative · Metropolis World05-01-2023 – 06-01-2024

  From creating visual design, UI, paid ad assets, motion graphics, and social media, I help Metropolis bring its vision to life. Collaborating with marketers, blockchain experts, and community members.

• Associate Creative Director / Lead Designer · Packable11-01-2021 – 07-01-2022

  Led e-commerce projects for clients like Flower by Drew, Johnny's Chop Shop, and Anomaly, boosting sales through visually impactful stores & campaigns on Amazon, Walmart, and Target. Guiding a creative team of designers, photographers, and strategists to elevate client experiences and brand engagement.

• Senior Art Director · Saarchi & Saatchi04-01-2019 – 05-01-2020

  Conceptualized and executed innovative digital campaigns for Toyota's US Northeast region, featuring UI/web design and captivating social media content. This strategic approach significantly boosted brand visibility and fostered deeper audience engagement, resulting in a quantifiable 20% increase in social engagement and sales.

• Senior Art Director · Movement Strategy07-01-2018 – 02-01-2019

  Led design and art direction for key clients like Estrella Jalisco and Under Armour. Developed and executed social media strategies, photoshoots, and motion graphics, collaborating with photographers, illustrators, and influencers to deliver engaging brand experiences across digital platforms.

• Senior Art Director · PI&C04-01-2017 – 07-01-2018

  Led global digital campaigns for Pasta Garofalo, Wyndham Hotels, FIR Italy, and Match.com. Drove brand recognition and audience engagement through influencer-driven social media campaigns. Created captivating docu-series and visuals, boosting brand loyalty in European and US markets.

Education

• Miami Ad SchoolArt Direction, Portfolio Program
• Universidad Del Sagrado CorazónBachelor's Degree, Communications

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