Marcella Ivins

About

With a Bachelor of Arts in Public Relations/Image Management from Texas Tech University I have cultivated a robust foundation in marketing and communications. Currently, I serve as the Championship Marketing Operations Lead at PGA of America, where I oversee marketing operations for championship events and ensure the successful execution of marketing campaigns. Previously, I was the Marketing Manager at Citibus, Lubbock's Bus System, where I developed and implemented marketing strategies. My experience also includes roles as a Project Manager and Project Coordinator at Frozen Fire, managing website development and client relationships.

Experience

• Championship Marketing Operations Lead · PGA of America07-01-2023

  As a Championship Marketing Operations Lead, likely responsible for overseeing marketing operations for championship events, coordinating marketing strategies, and ensuring successful execution of marketing campaigns.

• Marketing Manager · Citibus - Lubbock's Bus System06-01-2022 – 06-01-2023

  As a Marketing Manager, likely responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to promote the bus system.

• Project Manager, Project Coordinator · Frozen Fire02-01-2021 – 06-01-2022

  Managed the development of websites to ensure project goals are met. Coordinated website design and functionality. Collaborated with website designers and coders. Managed client relationships. Used SEO best practices and digital analytics to create/write content. Assisted with social media management and execution. Conducted monthly website audits for retainer clients. As a Project Coordinator, likely assisted in project planning, coordination, and execution.

• Franchise Development Administrator · Dickey's Barbecue Restaurants, Inc.10-01-2020 – 01-01-2021

  As a Franchise Development Administrator, likely responsible for supporting franchise development activities, coordinating with potential franchisees, and assisting in the expansion of the franchise network.

Education

• Texas Tech UniversityBachelor of Arts - BA, Public Relations/Image Management
• South Plains CollegeAssociate of Arts - AA, Public Relations, Advertising, and Applied Communication

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