Morgan Nash

About

I bring 10+ years of experience leading high-impact, data-driven marketing campaigns that drive revenue growth, customer acquisition, and brand engagement. Colleagues would describe me as strategic, data-driven, and relentlessly results-oriented, which has enabled me to scale omnichannel marketing strategies, optimize media investments, and deliver measurable business outcomes in fast-paced, high-expectation environments. I’ve had the privilege of building and leading teams that execute best-in-class performance marketing and media strategies across paid, owned, and earned channels. My work has optimized multimillion-dollar media budgets, increased audience engagement, and fueled revenue growth for one of the most recognized brands in sports and entertainment. Developed and executed omnichannel marketing campaigns that increased customer acquisition and engagement. Led strategic partnerships and negotiations, maximizing media value and optimizing ROI. Built data-driven marketing strategies leveraging first-party data, predictive modeling, and analytics for precise audience targeting. I thrive on building high-impact marketing strategies that merge creativity, analytics, and innovation. Whether leading cross-functional teams, negotiating media deals, or optimizing campaign performance, I am driven by the challenge of turning insights into action. My passion for media/marketing and excellence in audience engagement fuels my drive to continually push the boundaries of what is possible in business.

Experience

• Managing Director, Media · NASCAR2024-01-01 – 2025-01-01

  At NASCAR, I led high-impact, full-funnel, data-driven campaigns that brought the brand to life across a multitude of channels. Whether it's optimizing multimillion-dollar media budgets, crafting audience-first lifecycle marketing strategies, or leading media negotiations, I thrive on finding innovative ways to turn insights into action. I pushed my team to think bigger, smarter, and faster—always staying ahead of industry trends to maximize ROI.

• Senior Director, Media · NASCAR2022-08-01 – 2024-01-01

  Marketing is more than just ads and impressions—it’s about storytelling, strategy, and connecting with people in ways that matter. In this role, I built and executed NASCAR’s multi-channel media strategy, aligning data-driven insights with creative excellence to engage fans and boost ticket sales and interest. I led email and SMS marketing initiatives, optimized cross-channel campaign performance, and worked closely with data science teams to ensure we were hitting the right audiences with the right messages at the right time.

• Director, Media · NASCAR2021-04-01 – 2022-08-01

  I had the privilege of leading a high-performing team while shaping NASCAR’s marketing and media goals and audience growth strategies. I partnered with broadcast networks, research teams, and internal stakeholders to ensure every campaign was built on data, strategy, and innovation. Whether it was refining market strategies, optimizing digital media buys, or delivering insights to senior leadership, my focus was always on driving engagement and increasing revenue through smarter marketing decisions.

• Senior Manager, Media · NASCAR2020-02-01 – 2021-04-01
• Manager, Media · NASCAR2019-02-01 – 2020-02-01
• Senior Account Executive, Brand Marketing · NASCAR2017-05-01 – 2019-02-01
• Media Buyer · Ritz Marketing2015-10-01 – 2017-05-01
• Media Buying Assistant · Trellis Marketing2015-03-01 – 2015-09-01
• Chapters Coordinator · AACE2014-02-01 – 2014-12-01

Education

• The University of AlabamaBachelor of Arts (BA), Public Relations/Image Management

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