Marcus G.

About

With a BA in History from Emory University and an MBA in Marketing from Georgia State University's J. Mack Robinson College of Business, I bring a robust educational foundation to my extensive career in marketing and communications. Currently, I serve as the VP of Global Marketing and Communications at Infermedica, where I oversee all global marketing functions. Previously, I was the SVP of Growth Marketing at Sharecare, focusing on demand generation across enterprise and provider channels. At Lumeris, I led corporate marketing and communications, driving a 125% YoY revenue growth. As the Chief Marketing Officer at xG Health Solutions, I significantly increased MQLs by 175%. My tenure at Evolent Health included a successful IPO and driving plan membership growth through multi-channel distribution.

Experience

• VP Global Marketing and Communications · Infermedica10-01-2022 – 12-01-2023

  As a member of the executive leadership team, I oversee all global marketing and communications functions.

• SVP Growth Marketing · Sharecare01-01-2022 – 09-01-2022

  As part of Leadership team, responsible for demand generation across the Companys Enterprise and Provider channels, ensuring that Sharecares B2B/B2C marketing activities are aligned against data-driven insights and best practices for attracting and cultivating qualified, high-quality sales prospects.

• Head of Corporate Marketing and Communications · Lumeris06-01-2018 – 01-01-2022

  Lead the corporate marketing and communications team and strategy. Management and direct oversight of: demand/lead generation, market intelligence/research, PR, product marketing, corporate branding, sales operations, events, reporting/analytics. Built entire marketing technology infrastructure to support YoY revenue growth of 125% and exceeded MQL targets by 110%.

• Senior Director Corporate Communications & Health Plan Distribution · Evolent Health11-01-2014 – 05-01-2018

  Provided expertise to both corporate marketing communications function and health plan operations during a successful IPO in June 15 (EVH). I was charged with raising corporate brand awareness, managed relationship with PR agency, and drove integrated tracking MQL program tied to revenue targets. As part of Growth Team within Payer Strategy and Operations business unit, I directly oversee efforts to drive plan membership growth and retention through multi-channel distribution.

Education

• Emory UniversityBA, History
• Georgia State University - J. Mack Robinson College of BusinessMBA, Marketing

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