Abdul Rastagar

About

I am an outcomes-focused growth and marketing executive with a proven track-record of helping B2B SaaS companies grow customers and revenue. I develop data-driven go-to-market strategies, launch best-in-class products, transform brands, and build winning programs. I've consistently delivered high ROI programs with tangible business results through innovative and modern go-to-market strategies. Ive managed products worth hundreds of millions of dollars in ARR, and participated in multiple new product introductions that ultimately resulted in tens of millions of dollars in new revenue. As a marketing executive, I am frequently responsible for effectively communicating and gaining buy-in from both the executive leadership team as well as board members. - Experienced leading go-to-market strategy and execution of product launches for 8 major new products throughout my career, as well as numerous smaller ones: Oracle, HireRight, Relsys, Veeva, Benchling, and also introduced first industry-marketed solution at Talkdesk. Additionally, led major brand initiatives at Relsys and Lexitas. - Built winning marketing programs that achieved an impressive 20x ROI while helping the organization grow substantially. - Unique combination of product marketing and demand generation expertise that drives results and grows revenue leading to hundreds of millions of dollars generated over the course of my career. - Passionate about marketing and career development, I am also a marketing author, speaker and mentor. Strategy without execution is merely an empty vision waiting to be fulfilled. That's why I bridge strategy and execution to help companies grow.

Experience

• Principal, Marketing & GTM Consultant · Sirona Marketing2019

  As Principal, Marketing & GTM Consultant, I'm responsible for providing strategic marketing consulting services to B2B SaaS companies, helping them to develop and implement effective go-to-market programs.

• Head of Marketing · Lexitas Pharma Services, Inc.01-01-2022 – 01-01-2024

  As one of earliest commercial hires, played key role in establishing the go-to-market program, built a best-in-class marketing demand engine, and transformed the brand to a recognized service provider. Executed cutting-edge marketing strategy that differentiated the company from the competition and more than tripled the volume of RFPs received.

• GTM Lead · Benchling01-01-2021 – 01-01-2021

  Led business value and competitive intelligence teams to establish best-in-class GTM strategy for SaaS solution. Worked closely with Sales to actively support multi-million dollar enterprise opportunities, leading to multiple new customer logos.

• Global Head of Healthcare Industry Marketing · Talkdesk01-01-2020 – 01-01-2021

  Stood up healthcare vertical and defined go-to-market strategy. Defined vertical's positioning and messaging, sales plays, and hired new commercial team. Launched Talkdesk's first industry-marketed solution.

• Director of Product Marketing · Veeva2016 – 2020
• Product Marketing Team Lead · HireRight2014 – 2016
• Product & CX Marketing Manager · Oracle Corporation2006 – 2014

Education

• University of California, Irvine - The Paul Merage School of BusinessMBA
• UC San DiegoBS

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