Marcus White

About

I help cybersecurity organisations to scale their content strategies through my own writing, managing freelance teams, SEO optimisation, and integrating AI tools. I enjoy leading content strategies, managing content production, and analysing data for results and opportunities. I'm technically minded and work closely with SME teams to create engaging, quality content that brings in leads. Before marketing, I worked as a technology consultant and I have an academic background in life sciences.

Experience

• Content Lead · Outpost2406-01-2024

  Responsible for scaling Outpost24's content strategy through writing, managing freelance teams, SEO optimization, and integrating AI tools. Collaborates closely with SME teams to create engaging, quality content that generates leads.

• Content Marketing Specialist · Outpost2405-01-2023 – 06-01-2024

  Developed and executed content marketing strategies, collaborated with teams to enhance content quality and effectiveness.

• UX Writer · CrowdStrike01-01-2023 – 05-01-2023

  Worked with designers to improve UX copy for a new cybersecurity product. Collaborated with UX researchers and developers to document customer requirements and educate the team on best UX writing practices.

• Content Marketing Specialist · Egress Software Technologies02-01-2021 – 02-01-2023

  Collaborated on building a new website, conducted a site-wide content audit, and developed content strategy across marketing channels. Managed freelance writers and produced high-impact content for an IT security audience.

• Copywriter · Miramar Agency07-01-2019 – 02-01-2021

  Produced copy for B2B campaigns in technology, cybersecurity, energy, and property sectors. Supported all stages of campaigns and represented the copy team in client interactions.

Education

• University of OxfordBachelor of Arts (BA), Biology/Biological Sciences, General

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