LORI ANN KRUSE

About

Former full-stack marketer turned product marketer who enables early-stage cybersecurity startups to achieve up to 30% qualified lead to opportunity conversion rates. With 7+ years of marketing and sales experience in the B2B space, including B2B SaaS cybersecurity, I specialize in breaking down complex technical solutions into clear, compelling stories. By building strategic marketing programs and sales enablement, I help cybersecurity teams close more deals and grow revenue. Let’s meet if you’d like to connect with a collaborative marketer who has experience in the following areas: Developing irresistible product narratives and positioning for technical and business-focused personas, creating and implementing sales enablement programs and frameworks, executing successful product launches and go-to-market strategies, building competitive intelligence and market analysis programs, crafting product messaging and value propositions, enabling channel partners and developing partner marketing programs, creating technical content and sales collateral, managing marketing operations and analytics.

Experience

• Director of Community & Product Marketing · Stealth01-01-2025

  • As a fractional marketing, sales, and community leader, builds the marketing tech stack from the ground up, including vetting, onboarding, and integrating CMS, Google Analytics marketing automation tools, CRM, etc. • Owns the go-to-market launch strategy, including initial digital marketing programs and leveraging Webflow, Apol-lo.io, and HubSpot (including AI features) to manage early engagement and build target audience lists. • Develops and executes an integrated content marketing strategy mapped to key personas across the buyer's journey, ensuring consistent messaging and brand experience to educate and convert leads.

Education

• University of Florida College of Journalism and CommunicationsMaster's degree, Global Strategic Communication
• California State University-SacramentoBachelor of Arts, Media Communication

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