Maria Jose Ordoñez Torres

About

I am a Digital Marketing Strategist and Consultant with 7+ years of experience leading SEO, social media, digital analytics, and content marketing projects for companies across the U.S. and Latin America. As Director of Colmena-Design S.A., I drove innovation and implemented digital strategies that combined creativity with measurable results. Later, at Epsilon Technologies, I specialized in leveraging social data and market intelligence to identify growth opportunities and enhance brand presence on platforms such as Instagram, TikTok, LinkedIn, and YouTube. Today, through Majo Digital, I help businesses, startups, and SMEs grow by delivering: Bilingual (EN/ES) SEO & content strategies ROI-driven social media management Digital audits AI-enabled marketing solutions My mission is to bridge creativity and data to generate real impact, build strong communities, and design strategies that scale over time.

Experience

• Digital Marketing Consultant · Pyme Digital Ecuador2025-07-01 –

  Led the digital audit and maturity assessment of SMEs, identifying technological gaps and strategic opportunities for business growth. Designed and implemented the project’s Brand Identity Manual and official visual guidelines, ensuring consistency across all platforms and communications. Managed and optimized the project’s social media presence (Facebook, Instagram, LinkedIn, X), including content strategy, editorial calendars, and production of multimedia assets. Developed and executed digital positioning strategies and awareness campaigns, driving increased reach, engagement, and online community growth. Built and tracked KPI dashboards in Metricool, delivering data-driven insights on reach, conversions, and user interactions. Coordinated event marketing and live content coverage for conferences, workshops, and fairs, producing real-time audiovisual content. Delivered periodic performance reports and strategic recommendations to ensure the sustainability and scalability of the program.

• Social Media & Digital Consultant · Self-employed2024-01-01 –

  Provides customized digital marketing services, including content creation, platform optimization, and paid media management. Uses analytics platforms to monitor campaign KPIs, leading to continuous improvement of engagement strategies. Offers strategic consulting on website, SEO implementation, and branding alignment.

• Social Media Intelligence Analyst · Epsilon Technologies2022-10-01 – 2024-01-01

  Performed social listening and data analysis to extract consumer insights and inform brand strategies. Managed influencer mapping, trend analysis, and keyword performance tracking. Collaborated with data teams to generate monthly insight reports for multinational clients.

• C.E.O & Social Media Director · Estudio Estratégico Creativo Colmena-Design S.A.2018-11-01 – 2023-12-01

  Founded and scaled a creative agency offering social media management, web design, and digital strategy to small businesses and entrepreneurs. Oversaw all client social platforms, increasing engagement rates through tailored content calendars and ad strategies. Conducted performance audits and developed digital playbooks for clients. Directed a team of designers and content creators, ensuring brand consistency and timely campaign delivery.

• Communications & Promotions Coordinator · Universidad Del Río2021-07-01 – 2021-10-01

  Created and executed an integrated communications and marketing strategy to drive student enrollment. Coordinated branding efforts and oversaw production of multimedia content for digital and print channels. Managed promotional events, budget planning, and internal communications.

• Marketing Analyst · Fehierro Cia Ltda2020-12-01 – 2021-07-01

  Developed and managed cross-channel marketing campaigns targeting B2B customers. Delivered in-depth reports on customer behavior and market trends to guide decision-making. Created promotional materials and maintained company website, supporting product visibility.

• Control & Follow-Up Leader · CNEL EP2017-12-01 – 2018-08-01

  Plan and Define Methodologies that Allow for Control and Follow-Up of Corporate Management. Ensure the Delivery of Information Established in the Transparency Law. Review Corporate Management Reports. Ensure Follow-Up to Presidential, Management, and Ministerial Commitments. Ensure the Evaluation and Analysis of the Performance of the Corporate Management KPI's. Ensure Execution of the Accountability Process. Directing the implementation and operation of the Results Based Governance Method. Balance Scorecard Methodology throughout the Corporation.

• Control and Monitoring Department · CNEL EP2016-03-01 – 2017-11-01

  Evaluate and Analyze the Performance of Corporate KPI's. Consolidating and Analyzing Information for Reporting Purposes. Compilation and Delivery of Information on the Transparency Law. Follow Up on Presidential, Management Commitments, and Ministerial Provision. Support for the Implementation of Results-Based Governance, Operational Support and Staff Training.

• Govenment by Results Department · CNEL EP2014-09-01 – 2016-02-01

  Controlling and Follow-Up of Investment Project Files. Controlling and Monitoring of Corporate KPI's. User Management and System Access Control. Training on Government by Results Management.

• Asistente de Business Inteligence · CNEL EP2012-11-01 – 2014-09-01

  Receive, Classify and Control the Area's Documentation. Elaborating Official Documents. Coordinating Requests for Airline Tickets and Reservations. Managing Service Commissions. Attend and Make Calls. Coordinating Availability of Meeting Room.

Education

• Universidad Católica de Santiago de GuayaquilMagíster en Gerencia de Marketing
• Universidad Tecnica Federico Santa MariaIngeniera Comercial, Comercio Exterior
• Unidad Educativa Particular Bilingüe EcomundoBachiller en Comercio y Administración con especialización, Empresariales

Similar talent on Pangea

Maria Jose O.Digital Marketing Strategist | SEO & Social Media Consultant | AI-Powered Growth | Bilingual (EN/ES) | ROI-DrivenUnited StatesAAndrea M.Marketing Strategist | Brand & Digital Positioning Architect | Transformo ideas en estrategias que activan audiencias y generan resultadosPanamaLaura P.Experienced Social Media Strategist and CoordinatorBuenos Aires, ArgentinaDaniel Alejandro D.Marketing Director | SEO Expert | Innovator