Maria Jose Ordoñez Torres

About

I am a Digital Marketing Strategist and Consultant with 11+ years of experience leading SEO, social media, digital analytics, and content marketing projects for companies across the U.S. and Latin America.\n\nCurrently, I serve as Digital Marketing Consultant for Pyme Digital Ecuador, and partner with clients as an independent remote consultant delivering digital marketing strategy, social media management, content creation, and analytics with a focus on brand identity, KPI dashboards, and campaign optimization.\n\nAs Director of Colmena-Design S.A., I drove innovation and implemented digital strategies that combined creativity with measurable results. Later, at Epsilon Technologies, I specialized in leveraging social data and market intelligence to identify growth opportunities and enhance brand presence on platforms such as Instagram, TikTok, LinkedIn, and YouTube.\n\nToday, through Majo Digital, I help businesses, startups, and SMEs grow by delivering:\n Bilingual (EN/ES) SEO & content strategies\n ROI-driven social media management\n Digital audits\n AI-enabled marketing solutions\n\nMy mission is to bridge creativity and data to generate real impact, build strong communities, and design strategies that scale over time.

Experience

• Digital Marketing Consultant · Pyme Digital Ecuador07-01-2025 –

  Led the digital audit and maturity assessment of SMEs, identifying technological gaps and strategic opportunities for business growth. Designed and implemented the project’s Brand Identity Manual and official visual guidelines, ensuring consistency across all platforms and communications. Managed and optimized the project’s social media presence (Facebook, Instagram, LinkedIn, X), including content strategy, editorial calendars, and production of multimedia assets. Developed and executed digital positioning strategies and awareness campaigns, driving increased reach, engagement, and online community growth. Built and tracked KPI dashboards in Metricool, delivering data-driven insights on reach, conversions, and user interactions. Coordinated event marketing and live content coverage for conferences, workshops, and fairs, producing real-time audiovisual content. Delivered periodic performance reports and strategic recommendations to ensure the sustainability and scalability of the program.

• Social Media & Digital Consultant · Self-employed01-01-2024 –

  Independent remote role delivering digital marketing strategy, social media management, content creation, and analytics for clients in the U.S. and Latin America. Focus on brand identity, KPI dashboards, and campaign optimization.

• Social Media Intelligence Analyst · Epsilon Technologies10-01-2022 – 01-01-2024

  Performed social listening and data analysis to extract consumer insights, mapped influencers, tracked trends and keywords, and produced monthly insight reports for multinational clients.

• C.E.O & Social Media Director · Colmena-Design S.A.11-01-2018 – 12-01-2023

  Founded and led Colmena-Design S.A., directing social media, web design, and digital strategy for small businesses; built playbooks, managed a design team, and ensured brand consistency.

• Communications & Promotions Coordinator · Universidad Del Río07-01-2021 – 10-01-2021

  Designed and executed integrated communications and marketing strategies to drive student enrollment; managed branding, multimedia content, events, and budgets.

• Marketing Analyst · Fehierro Cia Ltda12-01-2020 – 07-01-2021

  Developed cross-channel marketing campaigns targeting B2B customers; generated reports on customer behavior and market trends; created promotional materials and maintained the company website.

• Control & Follow-Up Leader · CNEL EP12-01-2017 – 08-01-2018

  Planned and defined methodologies for corporate management control; ensured transparency reporting; evaluated KPIs and accountability processes; led governance initiatives.

• Control and Monitoring Department · CNEL EP03-01-2016 – 11-01-2017

  Evaluated corporate KPI performance; consolidated information for reporting; supported governance and staff training.

• Govenment by Results Department · CNEL EP09-01-2014 – 02-01-2016

  Managed government-by-results processes; monitored KPI and system access; trained users.

• Asistente de Business Inteligence · CNEL EP11-01-2012 – 09-01-2014

  Received and organized documentation; prepared official documents; coordinated travel; managed meetings and communications.

Education

• Universidad Católica de Santiago de GuayaquilMagíster en Gerencia de Marketing
• Universidad Tecnica Federico Santa MariaIngeniera Comercial, Comercio Exterior
• Unidad Educativa Particular Bilingüe EcomundoBachiller en Comercio y Administración con especialización, Empresariales

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