Maria Rui Vilela

About

With a Master's degree in Marketing and Strategy from Universidade do Minho and a Bachelor's in Communication Sciences from Universidade do Porto, I have cultivated a robust foundation in marketing and communication. My academic journey included an enriching Erasmus+ experience at Uniwersytet Marii Curie-Skłodowskiej w Lublinie. Professionally, I began as a Brand Strategist at Mybestseller, where I drove growth in the Portuguese market. I then advanced to a Marketing Specialist role at Finoa, focusing on email marketing and social media management. After a brief career break to complete my master's thesis, I joined Amazon, initially managing the Portuguese market's homepage and local marketing initiatives. Currently, I serve as a Brand Specialist at Amazon Fresh, where I develop brand strategies and manage vendor relationships. My diverse experiences reflect a commitment to enhancing brand presence and customer engagement.

Experience

• Brand Specialist · Amazon05-01-2024

  Brand Specialist at Amazon Fresh focusing on brand strategy development, vendor and account management, and data analysis and insights.

• Marketing - Portuguese Market · Amazon09-01-2023 – 04-01-2024

  Managed homepage for the Portuguese market, implemented local marketing initiatives, and collaborated with cross-functional teams to enhance customer experience.

• Relocation · Career Break04-01-2023 – 08-01-2023

  Took a career break to finish a master thesis, engage in personal development activities, and prepare for a new role at Amazon.

• Marketing Specialist · Finoa09-01-2022 – 03-01-2023

  Developed and implemented email marketing strategies, managed social media, wrote industry articles, and optimized the website.

• Brand Strategist · Mybestseller09-01-2021 – 08-01-2022

  Managed the Portuguese market achieving significant growth, handled social media, wrote SEO-focused blog articles, and managed Google Ads.

Education

• Universidade do MinhoMaster's degree, Marketing and Strategy
• Universidade do PortoBachelor's degree, Communication Sciences: Journalism, PR and multimedia
• Uniwersytet Marii Curie-Skłodowskiej w LublinieErasmus+
• Academia de Música de Costa CabralSpecialized artistic education, Music, piano

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