Maria Sol Ventieri

About

I work at the intersection of operations, growth, and execution. Over the last 10+ years, I’ve helped startups and scaleups turn messy, fast-growing environments into structured, scalable systems, moving confidently across teams, processes, and revenue. My background spans project management, sales, and people operations, allowing me to bridge commercial goals with delivery and execution. I’m founder-minded, hands-on, and comfortable in ambiguity. I bridge strategy and delivery, ask the uncomfortable questions, and focus on what actually moves the business forward.

Experience

• Head of Operations & Growth | Former COO · Purplefire01-01-2024 – 01-01-2025

  Scaled the organisation from 2 to 60+ employees by building end-to-end operating models, delivery governance frameworks, and cross-disciplinary team structures. Launched new service lines (Paid Media, Email Marketing, Software Development), building pricing models, delivery playbooks, and capacity frameworks that improved margin, utilisation, and client outcomes. Created FP&A workflows, forecasting models, and performance dashboards that reduced operational blind spots by 80%. Reduced cash burn by 50% through delivery optimisation, cost controls, and resource planning. Implemented organisation-wide OKRs with an 85% achievement rate, strengthening alignment between Engineering, Creative, Product, Sales, and Customer Delivery.

• Head of Delivery · Purplefire01-01-2023 – 01-01-2024

  Led a strategic transition from outsourced execution to a full in-house delivery model, creating the operational, technical, and governance frameworks for the new structure. Owned delivery methodologies, tooling, and operational standards across all departments. Coordinated 40+ projects in parallel with a 95% on-time rate while maintaining NPS scores of 8.5. Implemented Asana, Slack, Notion, Figma, Bitwarden, BambooHR and Google Drive company-wide, improving collaboration, reporting quality, and multi-team alignment. Built SOPs across legal, finance, HR, delivery, and client lifecycle, ensuring consistent transitions into live operational environments.

• Project Delivery Manager · SOUTHERNCODE10-01-2021 – 12-01-2022

  Managed multi-stakeholder software development projects using Agile methodologies across distributed engineering, product, and QA teams. Oversaw JIRA-based sprint tracking, delivery governance, and stakeholder communication Delivered five enterprise-grade software programmes in parallel (each $50K+), ensuring predictable timelines and streamlined handovers into support environments.

• IT Project Manager · E-CRUCE09-01-2020 – 10-01-2021

  Mentored 15+ developers and designers to improve performance, communication, and delivery cadence. Ensured clean deployment, incident handling, and operational handover for all delivered digital products, achieving satisfaction ratings of 8–10.

• Project Manager · E-CRUCE06-01-2019 – 09-01-2020

  Led operational planning and cross-functional delivery for national BTL campaigns, ensuring timeline accuracy and cost control while coordinating multiple suppliers and internal teams. Strengthened project governance and delivery structure to improve execution quality and reduce operational risk.

Education

• Universidad Nacional de La MatanzaLicenciatura, Relaciones públicas/Gestión de imagen
• Colegio Del ParqueBachillerato, Ciencias sociales

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