Mariana Ben

About

I'm a music industry professional with ten years of experience. My expertise lies in orchestrating high-impact digital campaigns and fostering relationships with key industry platforms such as Youtube, Tik Tok and Meta, optimizing and analyzing channels and profiles, and ensuring that every content strategy translates into measurable success. Fluent in three languages, I navigate the global creative scene to unlock commercial opportunities, aligning with a mission to elevate my clients' digital narratives. If you would like to know more about my work, please feel free to reach out.

Experience

• Digital Account Manager · Universal Music Group07-01-2023

  Managed relationships with Meta Brasil, Vevo, and Youtube. Coordinated projects such as creator campaigns, banners for artists, and amplification campaigns. Communicated with global UMG team about commercial opportunities and strategies. Provided optimization tips, execution, and analysis across UMG's Brazil Youtube and Vevo ecosystem. Tracked performance and generated insights for videos and short video platforms.

• Product & Optimization Analyst (Video Services) · Universal Music Group10-01-2021 – 07-01-2023

  Optimized and analyzed UMG's Brazil Youtube and Vevo ecosystem. Tracked performance and generated insights for videos and short video platforms. Managed Youtube channels for artists and the company, executing improvements for organic growth and reach. Coordinated audiovisual material and original programs alongside partners. Communicated with partners and the global team about marketing and promotional strategies.

• Label Manager · Universal Music Group11-01-2020 – 10-01-2021

  Planned and developed marketing plans for the company’s releases. Developed close relationships between artists, artist managers, and the company. Oversaw artist development. Scheduled and coordinated project rollouts. Promoted artists and releases through traditional advertising, social media, influencer marketing, and media coverage.

• New Media Assistant · Deckdisc01-01-2017 – 11-01-2020

  Created, developed, and managed playlists. Assisted on digital campaigns for products and releases. Supported advertising, marketing, and promotional strategies. Coordinated distribution on streaming platforms. Analyzed performance via content management tools. Managed digital content and profiles on all digital platforms.

• New Media Intern · Deckdisc04-01-2014 – 12-01-2016

  Delivered partner content, updated the official site, and posted daily on streaming sites. Supported promotional, planning, and marketing strategies. Created and curated playlists. Translated press releases.

Education

• Universidade Veiga de AlmeidaBachelor's degree, Advertising
• Berklee College of MusicMusic Business
• Curtin UniversityDigital Branding and Engagement
• Senac RJGraphic Design

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