Mariana Marquez

About

San Francisco-based Product Designer. I design software that millions of people actually use & I combine the blistering speed of AI-driven prototyping with the design rigor your product needs to thrive. Born and raised in Lima, Peru, I grasped the concept of creating with intent and perseverance from an early age; lessons I carry into every project, approaching each challenge as an opportunity to prove that design must be crafted with profound purpose and impact. Known for driving measurable adoption and performance improvements—94–98% sign-in success for a unified company switcher, +2.4pt invite acceptance lift with Invite by Firm ID, and 8% month-over-month growth by bringing BNPL to mobile—along with HIPAA-compliant healthcare UX work, and redesigns for insurance and banking/fintech products.

Experience

• UX Designer · Intuit — Mountain View, CA (Hybrid)12-01-2024 – 05-01-2026

  ● Designed a cross-platform company switcher that propagated decisions across 4 apps; Workforce, QuickBooks Mobile, GoPayment. Navigated complex theming and native auth constraints. Partnered with mobile developers from ideation through launch to achieve web parity and a unified codebase. Impact: 94–98% sign-in success rate. ● Lead designer on a 10 person cross-functional team for the IES Invitation Hub. Designed the batch invite acceptance flow that lets enterprise accountants accept dozens of client invitations at once — the previous workflow was the #1 friction point for mid-market firms. Partnered with PM, frontend, backend, Data Science, Marketing, and Legal. I led the team's decision to migrate from DataGrid to a Table component, unblocking the team 3 weeks before code complete. ● Drove a +2.4 pt lift in invite acceptance rate. Shipped Invite by Firm ID (preferred method of invitation) from 0% to 100% production. Designed a new way for QuickBook clients to invite accounting firms into their books using just a Firm ID instead of email — faster and more secure. A QBO accountant publicly praised the feature on Meta for streamlining client onboarding. ● Championed a performance and loading strategy to scale the company selector for mid-market customers in Intuit Enterprise Suite. Solved for edge cases involving 1,000+ entities without degrading the sign-in experience. ● Spearheaded the unified business profile in QuickBooks. Redesigned the screen where small business owners enter and update their company information so data stays consistent across Payroll, Payments, and tax products — eliminating redundant data entry across 4 surfaces. 80.2% of profiles now successfully sync, with ~5K updates per month. Built on the Intuit Design System with global market support.

• Product Designer · Oliver Agency (Protective Insurance) — Remote06-01-2024 – 10-01-2024

  ● Led a co-branded financial-advisor website with Charles Schwab — a tailored experience that lets Schwab advisors explore, quote, and recommend Protective's life insurance and annuity products to their clients without leaving the Schwab ecosystem. ● Drove a comprehensive public-site redesign for Protective Life Insurance, restructuring the experience around three pillars: usability, usefulness, and visual design — raising craft quality across every deliverable.

• Product Designer · Bank of Montreal (BMO) — Toronto, Canada10-01-2022 – 05-01-2024

  ● Brought BMO's Buy Now Pay Later product from web to mobile during a simultaneous BMO Online Banking app revamp. Adoption grew 8% month-over-month, generating 167K+ new payment plans — customers preferred the mobile flow over web for splitting larger purchases.. ● Boosted BMO Invest App downloads by 3,000 within 3 months of launch by designing a Single Sign On experience that enabled seamless cross-app jump to BMO Invest app without reauthenticating. Drove 3,000 incremental app downloads in 3 months and 147,000 new feature interactions across the two apps.

• UX/UI Designer · Alayacare — Toronto, Canada07-01-2021 – 08-01-2022

  ● Led the design of the HIPAA-compliant Family Portal app (iOS & Android) — giving clients and authorized family members a single place to view scheduled home-care visits, track medications, access clinical documentation, complete self-assessments, and pay invoices. Drove a 38% increase in customer logins. ● Designed a HIPAA-compliant Secure Messaging feature (web + mobile) so home-care teams could message clients and each other in real time, with group chat, read receipts, file sharing, and push notifications. Cut care team response time by 28%.

• UX/UI Designer · TasteGuru (Startup) — Toronto, Canada08-01-2020 – 11-01-2020

  ● Led the end-to-end redesign of a B2B Trend Prediction Platform and its Shopify extension widget for CPG brands — helping merchants spot emerging product trends and surface them in their stores. Drove a 30% increase in store conversion rate across onboarded merchants.

• UX/UI Designer · Matchii (Startup) — Toronto, Canada05-01-2020 – 09-01-2020

  ● Sole designer for a recruitment platform that matched applicants to roles based on skills, personality, and culture fit. Owned every design surface: end-to-end product flows, the public-facing website used to secure seed funding, and investor pitch decks that communicated the product vision.

• UX/UI Designer Intern · Region of Waterloo — Toronto, Canada01-01-2020 – 04-01-2020

  ● Redesigned the City of Waterloo's “Report a Problem” experience — the public web flow residents use to file bylaw complaints and city service issues. Introduced real-time submission tracking so people could follow their report from intake to resolution, reducing ambiguity in civic transparency.

• Speaker, TechSuyo Member Meetup at Stanford University · TechSuyo Member Meetup at Stanford University — Palo Alto, CA05-01-2026
• Brand Manager & Host · BeingPeruvian — San Francisco, CA03-01-2026

  Partnering with the founder to produce high-impact video content, leveraging visual storytelling to strengthen brand identity and audience connection. Spearheading the creative direction and end-to-end execution of "La Hora del Lonchesito," a community-focused cultural event series.

• Member · Monday Girl — San Francisco, CA08-01-2022
• Member & Speaker · TechSuyo — Mountain View, CA08-01-2025

  Contribute to the professional development of the Peruvian tech community by sharing best practices in product design and AI. I also engage in high-level networking and knowledge exchange regarding emerging technologies and innovation trends within the LATAM tech ecosystem.

Education

• Wilfrid Laurier UniversityB.A., B.A. User Experience Design

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