Mariana Marquez

About

I make digital products more human, experiences that captivate and inspire. Disruptive by design, driven by results. An award-winning Senior Product Designer with 7 years of experience, currently based in San Francisco, Bay Area, California. As a Peruvian-born and Canadian-educated designer, I bring a unique perspective to product design, enriched by diverse cultural experiences and a deep understanding of inclusive design principles. My journey has been characterized by adaptability, flexibility, and resilience, equipping me with a strong problem-solving mindset. Career highlights include designing authentication experiences and exploring new design patterns at Intuit, leading the end-to-end development of digital money management tools, and ensuring HIPAA-compliant communication for home-based care teams. I have a proven track record of leading cross-functional teams and collaborating effectively with stakeholders, developers, vendors, and product managers to deliver high-quality designs. My expertise spans sectors from startups to large corporations, demonstrating adaptability and versatility. Skills include Figma, Accessibility Standards, Agile Methodologies, UX Research, and Prototyping. Eligible to work in North America, South America, Europe, and Australia.

Experience

• UX Designer II · Intuit2024-12-01 –
• Product Designer · OLIVER Agency2024-06-01 – 2024-10-01

  Consulted for Protective Life Insurance on optimizing for improved usability, usefulness, and exceptional visual design in their public site. Tactfully challenged and developed the brand guidelines to ensure designs are delivered to the highest standard.

• Product Designer · BMO2022-10-01 – 2024-05-01

  Shaped product vision in the retail space by designing additional feature releases of BMO’s PaySmart plans; spearheading the Budgets initiative; and boosting engagement with the Single Sign On feature for mobile and tablet. Achieved an 8% month-over-month growth since the November 2022 launch of BMO PaySmart, with over 167k plans created up until Feb 2024. Boosted app downloads of the BMO Invest App by 3,000 customers within 3 months of launching the Single Sign On (SSO) feature, resulting in a surge of 147,000 feature usage. Led BMO’s Digital Money Management new product offering, Budgets, leveraging data-driven insights; crafting in-house and out of the box designs; and partnering with a third-party vendor and leading provider of data-driven personalization banking solutions, Personetics.

• Product Designer · AlayaCare2021-07-01 – 2022-08-01

  Worked on enhanced capabilities for AlayaCare’s premium features, Family Portal and Secure Messaging, on web, tablet and mobile. Empowered users to access critical information about their care or their loved ones in the app; and, streamlined two-way communication between patients, and patient’s circle of care ensuring HIPAA-compliant communication for home-based care teams.

• User Interface Designer · Stealth Startup2020-05-01 – 2021-09-01

  Translated high-level and conceptual requirements from our CEO into the design of the MVP for a Toronto-based startup aimed at matching applicants to jobs based on their skills, personality, and culture fit through an algorithm. Designed the public website with the goal of securing startup funding. Collaborated closely with the core team to construct user flows and played a key role in shaping high-level strategic decisions.

• User Interface Designer · Stealth Startup2020-05-01 – 2020-11-01

  Redesigned AI-driven product recommendation and insight dashboard, primarily serving CPG brands. Translated product requirements into data visualization powered by data science grounded on UX research and design best practices. Collaborated with software engineers, data scientist, developers, product manager and CEO.

• User Experience Designer · Canada Life2021-01-01 – 2021-04-01

  Collaborated with Workplace Strategies for Mental Health stakeholders, to improve the understanding, prevention, and management of workplace mental health issues by designing an intuitive and personalized onboarding experience.

• Junior Product Designer · Region of Waterloo2019-09-01 – 2019-12-01

  Redesigned the ‘Report a Problem’ user journey for Waterloo residents.

Education

• Wilfrid Laurier UniversityBDes, User Experience Design

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