Mariana Moraes

About

Hi, I’m Mariana Moraes, a creative storyteller and marketer who loves transforming ideas into experiences that connect. With over three years of experience in social media strategy, event marketing, and digital storytelling, I help brands uncover their authentic voice and create content that connects. My background spans everything from managing campaigns for the University of Kentucky Police Department to producing visual mini-series for Feather & Blade, where I blend creativity with strategy to build meaningful engagement. I’ve also worked behind the scenes on press releases, influencer outreach, and community events — including Lexington’s annual Holiday Parade — where I learned how powerful storytelling can bring people together. When I’m not crafting brand narratives or editing reels, you can find me spending time with friends, watching a new show, or taking photos.

Experience

• Student Program Coordinator of Peer Tutoring Program · University of Kentucky05-01-2025

  As a Student Program Coordinator, I serve as a leader and connector between students, tutors, and the Transformative Learning team. In this role, I help create an engaging and supportive learning environment by leading initiatives that enhance communication, foster appreciation, and promote student success. I collaborate with campus partners to promote tutoring resources, plan events that celebrate our staff, and develop creative ways to recognize and motivate our peer tutors. Through mentoring, outreach, and marketing coordination, I aim to make academic support more accessible and impactful for all Wildcats.

• Peer Tutor · University of Kentucky08-01-2024 – 05-01-2025

  As a Peer Tutor, I provided academic support to fellow students, helping them understand course material and improve their study skills.

• Social Media & Marketing Intern · Feather & Blade01-01-2025 – 05-01-2025

  As a Social Media and Marketing Intern at Feather & Blade, I supported the brand’s digital presence through storytelling, content creation, and audience engagement. I developed creative campaigns and weekly mini-series that highlighted client transformations, showcased services, and built stronger community connections across platforms like Instagram and Pinterest. My role combined creativity and strategy; I captured and edited photo and video content, maintained organized content calendars, and engaged directly with our audience to strengthen brand relationships. Through this experience, I learned how to craft authentic narratives that reflect a brand's identity and drive engagement in the beauty and lifestyle industries.

• PR & Marketing Intern · Ambo Dance Theatre05-01-2024 – 08-01-2024

  As a PR & Marketing Intern, I had the opportunity to develop and execute targeted marketing strategies that increased the company’s social media engagement, enhancing brand awareness. In addition, I managed media relations by creating promotional materials. I also collaborated with cross-functional teams to create engaging content, such as graphics and videos, for social media platforms, contributing to the success of various marketing campaigns.

• President · Brazilian Student Association at the University of Kentucky08-01-2023 – 08-01-2024

  I had the honor of serving as the President of BRASA (Brazilian Student Association) at the University of Kentucky, where I led a team dedicated to promoting Brazilian culture, fostering a sense of community among international and domestic students, and organizing impactful events. In this role, I focused on developing initiatives that celebrated diversity, supported professional growth, and created meaningful connections for our members. It was an exciting opportunity to represent my heritage while making a positive impact on campus.

• Student Program Coordinator · Transformative Learning05-01-2025

  As a Student Program Coordinator, I serve as a leader and connector between students, tutors, and the Transformative Learning team. In this role, I help create an engaging and supportive learning environment by leading initiatives that enhance communication, foster appreciation, and promote student success. I collaborate with campus partners to promote tutoring resources, plan events that celebrate our staff, and develop creative ways to recognize and motivate our peer tutors. Through mentoring, outreach, and marketing coordination, I aim to make academic support more accessible and impactful for all Wildcats.

• Marketing & Social Media Intern · Feather and Blade01-01-2025 – 05-01-2025

  As a Social Media and Marketing Intern at Feather & Blade, I supported the brand’s digital presence through storytelling, content creation, and audience engagement. I developed creative campaigns and weekly mini-series that highlighted client transformations, showcased services, and built stronger community connections across platforms like Instagram and Pinterest. My role combined creativity and strategy; I captured and edited photo and video content, maintained organized content calendars, and engaged directly with our audience to strengthen brand relationships. Through this experience, I learned how to craft authentic narratives that reflect a brand's identity and drive engagement in the beauty and lifestyle industries.

Education

• University of KentuckyBachelor of Arts - BA, Communication and Media Studies

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