Preston Harp

About

I recently graduated from the University of Kentucky with a major in Marketing and a minor in Communications. I am currently a digital media apprentice at Purpose Design, where I develop social media marketing strategies and create graphics that enhance brand image and boost engagement. I am actively seeking marketing roles where I can leverage my education and creativity.

Experience

• Digital Marketing Apprentice · Purpose Design Co.12-01-2023

  Regularly crafted engaging and shareable content for LinkedIn posts. Enhanced the organization's online presence by showcasing expertise within the industry. Collaborated with a graphic designer to create brand-consistent graphics. Monitored analytics and adjusted content approach based on performance data.

• Marketing Apprentice · Career Bloom11-01-2023 – 02-01-2024

  Demonstrated exceptional skills and made substantial contributions to social media marketing efforts at Career Bloom. Created over 50 images and carousels for Instagram and Facebook, significantly enhancing and diversifying visual content. Achieved a remarkable 19.1% increase in Facebook reach and an impressive 187.5% increase in Instagram reach, resulting in a 131% increase in Instagram follower count. Implemented innovative campaigns such as the spin-off of the 12 Days of Christmas, reaching 5,000 viewers, and achieved a cost per lead of $5.86 in advertising, contributing to a 20% profit increase during a live launch.

• Social Media Marketing Intern · Rave On Sports08-01-2023 – 12-01-2023

  Creation of graphics, written, video, and image content for marketing channels. Perform market analysis and research the latest social media trends. Collaborate with the intern team to plan and execute a focused marketing strategy. Research and evaluate competitor content.

Education

• University of KentuckyBachelor's degree, Marketing, Communications

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