Esther Lee

About

At the end of the day, my job is all about people and community. Whether it’s telling stories that connect people or using marketing strategies to build bridges between brands and their audiences, I’m driven by the power of connection. I believe the best work happens when we create a space where people feel seen, understood, and valued. Coming from a multicultural background, I’ve always been inspired by the diverse ways people communicate, connect, and build relationships. This perspective has shaped my approach to marketing and storytelling, as I strive to use social media as a bridge to bring people together across different cultures and experiences. I’m passionate about crafting narratives that resonate universally while honoring individuality. Most recently, I’ve been working to strategize and implement marketing campaigns that drive impact. From managing social media platforms and creating compelling content to designing influencer programs and organizing events, my passion lies in sparking meaningful interactions and helping brands tell their unique stories. There’s a storyteller behind this profile, too! In my free time, you might find me brainstorming creative ideas for my social media series, exploring UX/UI design, immersing myself in a good book, or diving into conversations about personal growth and community building. If you’re looking to collaborate or chat about storytelling, marketing, or bridging cultural connections through social media, let’s connect!

Experience

• Research And Development Specialist · BEAUTY ELEMENTS CORP01-01-2024 – 01-01-2025

  Spearheaded brand development and packaging design projects, driving a 15% increase in sales and enhancing brand visibility. Introduced data-driven marketing strategies, utilizing customer insights and KPI monitoring to design and execute impactful campaigns. Organized and led meetings to align stakeholders on market needs and strategy development. Led end-to-end planning and execution of 20+ national and 4 international B2B and B2C events, driving a 30% increase in sales and 40% growth in brand awareness. Conducted in-depth research on contemporary hair trends and competitor landscapes to inform strategic decisions. Played a key role in product innovation, aligning offerings with market demands. Facilitated cross-team collaboration by implementing ISO standards, improving team synergy by 30% and boosting overall productivity.

• Marketing and UX/UI Designer · Dress Hall03-01-2023 – 12-01-2023

  Designed and launched two online stores from scratch, achieving $5K in profits within the first two months. Collected and analyzed website data to optimize user experience, resulting in improved conversion rates and ROI. Managed three social media accounts, achieving 15% engagement and 30% weekly click-through rates through targeted campaigns. Boosted sales by creating personalized strategies for sales representatives, fostering a cohesive and high-performing team.

• Co-Founder · RedBox Miami06-01-2021 – 08-01-2022

  Established an online product shipping company, enhancing brand identity and optimizing user experience for international accessibility to Western products. Developed and executed targeted marketing strategies, acquiring 500+ clients through Google and Facebook ads. Grew the company's social media presence to 2,000 Instagram followers, driving brand visibility and engagement. Managed public relations by engaging customers on social media and email, fostering loyalty and building strong customer relationships.

• Marketing Intern · Merakhi11-01-2021 – 06-01-2022

  Boosted consumer loyalty by 13% through tailored social media content, in-depth audience research, and targeted growth strategies. Spearheaded a company-wide marketing strategy by organizing focus groups, conducting interviews, and analyzing quantitative data to enhance product research and development. Leveraged statistical analyses using Excel and PowerPoint to optimize marketing campaigns, improving their overall effectiveness and ROI.

• Digital Marketing Intern · D'Elia Digital Marketing01-01-2022 – 05-01-2022

  Enhanced brand identity through a monthly growth plan, paid ad collaborations, and website improvements, achieving a 140% increase in account engagement. Oversaw outreach strategies by analyzing consumer data, maintaining client communication, and identifying areas for improvement, ensuring the successful execution of time-sensitive social media campaigns. Achieved a 23% boost in website traffic by conducting competitor analysis, maintaining consistent social media content, and marketing products effectively through digital ad systems. Aligned all marketing efforts with the company’s long-term goals, driving sustained growth and visibility.

Education

• Rutgers UniversityCommunications, Public Relations

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