Marko Hurst

About

Marko is a hybrid strategist with deep expertise in analytics, measurement, and content intelligence. With over 20 years of experience spanning strategy, data science, and business consulting, he specializes in helping organizations align content, technology, and AI-driven decision-making to maximize efficiency and business impact. A recognized leader in Content Measurement and Search Analytics, Marko has shaped industry best practices, earning Webby, Digi, and Nielsen/Norman awards. His work has been cited in research papers, books, and industry reports, reinforcing his role as a thought leader in data-driven strategy and content performance measurement. Marko has developed innovative AI and analytics-driven solutions, including the first AI Diagnostic & Self-Healing platform for mobile devices, later acquired by Google Android. He has worked with more than 100 clients across startups, consulting firms, and Fortune 500 enterprises, building scalable strategies and operations that bridge business goals with advanced data and content ecosystems. Beyond his professional work, Marko is a former Marine Corps infantryman, competitive athlete, and licensed pyrotechnician, bringing a disciplined, high-performance mindset to everything he does.

Experience

• Founder, Partner · CleverCognitive03-01-2021

  CleverCognitive specializes in strategy, technology, and coaching, helping organizations optimize content and communication for business impact. As Founder and Partner, I lead transformative initiatives that enhance content operations, knowledge management, and digital engagement. Key Focus Areas include Content Strategy & Optimization, AI-Driven Communication & Knowledge Management, and Enterprise Digital Transformation.

• Principal Digital Strategist · Adobe06-01-2024 – 02-01-2025

  At Adobe, I led Content Supply Chain Strategy, Content Operations, and Content Measurement workstreams, helping global enterprises streamline operations, optimize content, and drive measurable impact. I designed and implemented AI-driven workflows, modular content strategies, and advanced value realization & measurement frameworks.

• Chief Executive Officer · Wikolo Inc.10-01-2023 – 06-01-2024

  As CEO of Wikolo, I led a high-performing team to redefine the SuperApp, AI, Mobile, and Web3 landscape for college students. I drove strategy, innovation, and fundraising to position Wikolo as a leader in next-generation digital experiences.

• Strategic Advisor · Skimli06-01-2021 – 12-01-2023

  As a Strategic Advisor at Skimli, I helped shape the company’s vision for AI-driven video automation. My role focused on refining strategy to scale AI-powered content automation and advising on growth, partnerships, and competitive positioning.

• SVP Strategy, PMO, Data & Engineering · Paynuity10-01-2022 – 08-01-2023

  As SVP of Strategy, PMO, Data & Engineering at Paynuity, I played a key role in building and scaling a FinTech startup specializing in card processing, credit issuance, and digital merchant banking. I managed Strategy, PMO, Data & Engineering, overseeing corporate strategy, compliance, and product roadmaps.

Education

• Massachusetts Institute of TechnologyMathematics and Brain Cognitive Science

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