Marni Straughan
Digital Media Consultant | Campaign Optimisation & Strategy | Data-Driven Growth for Global Brands
6 yrs experience · London, UK · <10 hrs/week
About
With over five years in digital media and campaign optimisation, I help brands turn complexity into clarity. I’ve worked across global campaigns for brands such as Apple, Disney+ and Sky, using performance data to drive optimisation strategies that maximise delivery, elevate engagement and consistently exceed KPIs. Now, I’m expanding my focus towards consulting, bringing a mix of hands-on optimisation, client-led insights, and an eye on emerging tech such as AI in media. With extensive publishing experience and strong client relationships across agencies and brands, I specialise in optimising cross-platform digital campaigns within diverse markets — aligning global brand objectives with local audience needs to deliver measurable impact. I’m passionate about staying ahead of digital trends, particularly the rise of AI and the opportunities it creates for the media industry. I’m always open to connecting with marketers, strategists and innovators!
Skills
Experience
- Senior Digital Sales Planner · Immediate Media Co09-01-2023
Lead end-to-end management and optimisation of digital advertising campaigns from booking through to execution. Act as the strategic point of contact, managing and nurturing key client relationships with major brands such as Apple, Sky, Disney+, BET365, and Tesco. Analyse detailed campaign performance data to deliver actionable insights and strategic recommendations, consistently surpassing client KPIs. Conduct regular performance reviews, providing comprehensive reports on campaign effectiveness and ROI. Implement innovative solutions including audience segmentation, contextual targeting, and A/B testing. Contribute towards partnership campaign brainstorms and provide a balanced creative execution and strategic delivery perspective.
- Digital Sales Planner · Immediate Media Co06-01-2022 – 09-01-2023
Managed the digital sales pipeline and coordinated across sales teams, trading agencies, and internal departments to ensure smooth campaign execution. Delivered and optimised successful digital campaigns aligned with client expectations and campaign KPIs. Produced weekly and monthly performance reporting, utilising insights to continuously improve future campaign strategies.
- Marketing And Public Relations Manager · iYTAL Official01-01-2020 – 06-01-2022
Led brand positioning and strategic development, shaping core creative elements including brand identity, messaging, and visual assets. Conducted in-depth audience segmentation and market research to create targeted marketing strategies. Headed marketing and PR efforts for major events, notably securing the 'Innovative Product of the Year' award at the 2022 Global White Label Expo. Managed all communication channels, including social media growth strategies, influencer relations, and email marketing campaigns. Reported directly to senior leadership, providing detailed monthly and quarterly analyses to drive strategic decision-making.
- Marketing Executive · Legerity Limited10-01-2019 – 07-01-2020
Managed global marketing initiatives across 15 international regions, driving increases in engagement, follower growth, and click-through rates. Created and executed persona-based marketing strategies through precise audience segmentation and targeted content. Enhanced digital presence via WordPress CMS, regular content creation, and strategic social media management. Produced monthly newsletters and developed visual content, enhancing brand visibility and engagement.
- PR Intern · Number Nine Communications05-01-2018 – 07-01-2018
Developed impactful content including press releases, newsletters, and website copy for diverse clients such as Happy Beds, Cream Cornwall, and Dream Maltese. Conducted influencer outreach and managed PR gifting to amplify client visibility and brand awareness. Organised and maintained detailed influencer databases using Excel and MailChimp.
Education
- Canterbury Christ Church UniversityBachelor's degree, Communication and Media Studies
- Christ the King Sixth Form CollegeAlevels, Media, History, English Literature and Language
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