Mary Alex D.

About

Mary Alex Daniels is a multifaceted professional with a robust background in theater management, producing, and digital design. Currently pursuing a Master of Fine Arts in Theatre Management & Producing at Columbia University, she previously earned a Bachelor of Arts in Theater and a minor in Entrepreneurship from UCLA. Mary Alex launched MAD Development, a self-taught website design agency, in 2020, offering services like responsive design, branding, and social media management. Her theater experience includes roles as a Producing Assistant at Broadway & Beyond Theatricals, where she contributed to productions like The Cottage and The Kite Runner, and as an Executive Assistant at Columbia University School of the Arts. She has also interned with 101 Productions, Ltd., and Boneau/Bryan-Brown, gaining valuable insights into Broadway's general management and press operations. Mary Alex's diverse skill set and dedication make her a dynamic force in both the digital and theatrical realms.

Experience

• Freelance Website Designer · Mary Alex Daniels (MAD) Development05-01-2020

  Proudly self-taught website designer, launched agency in May of 2020. Provides responsive designs optimized for desktop/mobile, social media management, branding, logo design, reel editing, and copywriting. Highest Level of Verified Wix Partner and member of Wix Marketplace.

• Producing Assistant · Broadway & Beyond Theatricals02-01-2023 – 05-01-2024

  Collaborated with lead producers and third-party agencies in creative and administrative tasks during pre-production and production of the Broadway run of The Cottage, the tour of The Kite Runner, and the upcoming production of Forbidden Broadway on Broadway. Developed financial projections for potential creative projects, managed production calendars and budgets, tracked communication with investors and creatives, and supported the producing teams on various tours and developmental productions BBT produces. Represented and reported on industry readings, developed investor pitch decks, designed branded gifts and internal content, and provided script coverage on potential projects.

• Executive Assistant to the Chair · Columbia University School of the Arts08-01-2022 – 08-01-2023

  Managed the schedule, timeline, and execution of the Theater Administration course for graduate-level theater producers at Columbia University. Provided administrative support on various tasks relating to the 2022 Broadway Revival of Death of a Salesman, including analyzing wrap reports and taking notes during preview performances.

• General Management Intern · 101 Productions, Ltd.06-01-2022 – 08-01-2022

  Executed both general management and company management tasks across Broadway shows including Dear Evan Hansen, Plaza Suite, and Macbeth. Analyzed theater settlements, updated contracts, and organized weekly reports for the National Tours of Pretty Woman and Dear Evan Hansen. Kept accurate meeting minutes for various production & marketing meetings.

• Press Intern · Boneau/Bryan-Brown01-01-2022 – 06-01-2022

  Collaborated with a team of 15 to manage the press of dozens of Broadway and Off-Broadway shows (Chicago, Six) in all stages of development. Assisted with administrative preparation for preview/opening night performances, press events, and Tony Award campaigns across different clients.

Education

• Columbia UniversityMaster of Fine Arts - MFA, Theatre Management & Producing
• UCLA Undergraduate Minor in EntrepreneurshipBachelor's degree, Entrepreneurship/Entrepreneurial Studies
• UCLABachelor of Arts - BA, Theatre/Theater
• La Canada High School

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