Lindsay Goldschmidt

About

With a background in digital marketing and arts administration, I have a diverse experience in managing email campaigns, social media, and public relations within the arts and theater sectors. My work has spanned from costuming and mentoring in academic environments to executing marketing strategies for prominent organizations in Philadelphia and beyond.

Experience

• Digital Marketing Associate · The Philadelphia Orchestra and Ensemble Arts2025-06-01 –

  Plan, Build, and Deploy Email Campaigns: Collaborate with interdepartmental and marketing teams to develop and launch email campaigns and journeys using Salesforce Marketing Cloud, ensuring alignment with brand and organizational goals. Email Content & Asset Management: Coordinate copy and asset collection, assist with image and graphic resizing, and manage a library of reusable email templates. Email Calendar & Planning: Maintain the email calendar, lead planning meetings, and ensure all campaigns follow submission guidelines and processes. Optimization & Reporting: Monitor and report on email performance metrics, identify opportunities for improvement, and optimize campaigns based on data analysis and testing. Compliance & Best Practices: Adhere to email marketing best practices, including segmentation strategy, CAN-SPAM compliance, and standards set by the Digital Marketing leadership team.

• Group Sales and Ticketing Services Associate · Walnut Street Theatre2025-03-01 – 2025-07-01

  Generates sales leads and maintains relationships with a portfolio of approximately 300 group leaders. Reserves and collects payment for five mainstage shows and two kids series titles, generating approximately $450,000 overall for the 2024-2025 season (235% of goal). Manages phone charge staff on all matters relating to group sales and group subscriptions.

• Marketing and Public Relations Apprentice · Walnut Street Theatre2024-08-01 – 2025-02-01

  Runs social media and email marketing campaigns for both mainstage and Walnut Street Theatre for Kids productions. Designs and generates marketing materials such as postcards, flyers, and digital signage and manages communications distribution lists for approximately 30,000 patrons through CRM platforms such as Archtics and Engagement. Facilitates group sales in a record breaking sales year, surpassing sales goals by 100%+ for some titles.

• Administrative Assistant Intern · Discovering Broadway2023-10-01 – 2024-05-01

  Assist the Executive Administrative Assistant with general administrative responsibilities. Maintain an inventory of promotional materials. Conduct extensive research on applicable grant opportunities across Indiana and New York City. Participate in discussions regarding marketing and promotional strategies. Perform other duties as assigned by the Executive Administrative Assistant.

• Costumer · University of Notre Dame2021-01-01 – 2024-05-01

  Dressing shows, constructing garments, and designing costumes.

• Public Relations and Social Media Intern · PASCAL THEATRE COMPANY2023-01-01 – 2023-05-01

  Running social media, creating and distributing marketing materials, communications and email list management, rehearsal aid, drafting pitch decks for television producers.

• Public Relations Intern · Kimmel Cultural Campus2022-06-01 – 2022-08-01

  Contributed to the company blog, generated social media content, drafted media alerts, organized press clips.

• Costume Designer · Platform (a production company), LLC.2021-12-01 – 2022-04-01

  Designed costumes for Platform Production Company's inaugural stage production of Eleven Months of Nuclear Summer.

• Music Mentor · McGrath Institute for Church Life2020-12-01 – 2021-07-01

  Mentored high school students across the nation for the McGrath Institute for Church Life's Vision Academy, led students on the music educational track, performed music and theatrical pieces for program participants, and coordinated virtual Catholic life sessions.

Education

• University of Notre DameBachelor of Arts - Theatre and Digital Marketing, Film, Television, and Theatre, English, Digital Marketing, Musical Theatre

Similar talent on Pangea

Hassiem C.Marketing Director | Photographer | Cool UnclePhiladelphia, PAOusmane B.Marketing and Communications SpecialistUnited StatesJanice R.Email Marketing ManagerNew York, NYJennifer J.Digital Marketing Expert | Social Media StrategistAtlanta, GA