Myah Gary, PhD

About

As a seasoned professional with a unique blend of interdisciplinary skills, I excel at the intersection of creativity, strategy, and execution. My expertise spans capture management, program management, writing, research, and government contracting, enabling me to approach challenges from a comprehensive perspective and deliver innovative solutions. In the realm of writing and research, I bring a storyteller's touch and an analytical mindset. My experience as a playwright has honed my ability to craft compelling narratives that resonate with audiences. This creative foundation informs my approach to strategic communication, ensuring messages are engaging and impactful. My capture management and program management skills enable me to design, implement, and oversee initiatives that align with organizational goals and foster growth. I have successfully managed a range of projects from conceptualization to completion, particularly in government contracting, ensuring timely delivery and adherence to quality standards. I am adept at navigating the complexities of federal contracts, crafting winning proposals, and leading cross-functional teams to secure new business opportunities. In government contracting, I possess a deep understanding of compliance requirements, procurement processes, and client relationship management. My ability to align strategic objectives with client needs has resulted in successful contract awards and strong partnerships. I am passionate about leveraging my diverse skill set to create meaningful experiences and drive innovation. Whether working on a capture strategy, managing a government program, or crafting a piece of theatre, I bring dedication, creativity, and a collaborative spirit to every project.

Experience

• Consultant · Creative Health Education2024-01-01 –

  Led the full product development lifecycle for the WIFY Product, a wellness curriculum for adolescents, from ideation to market launch. Conducted extensive market research to identify target audience needs, developing a product strategy that increased engagement by 25%. Owned the product roadmap, ensuring alignment with business goals and customer needs. Led capture management efforts, securing key resources and partnerships that supported the product's success. Managed program execution by collaborating with cross-functional teams, including design, engineering, and marketing, to ensure cohesive project execution and alignment with business objectives.

• Program and Marketing Director · Kind Might Creative, Health Communications and Marketing2022-01-01 – 2024-01-01

  Directed the development and marketing of health education products, overseeing the entire product lifecycle. Owned the product portfolio, driving strategic decisions to enhance market competitiveness and customer satisfaction. Managed the marketing department, resulting in a 30% increase in brand awareness and a 20% increase in sales. Implemented innovative marketing strategies that boosted customer acquisition by 15%. Conducted business development initiatives, securing partnerships that contributed to a 10% revenue growth. Led capture management efforts for the Department of Defense, Library of Congress, and other federal contracts, successfully securing and executing on key projects that expanded the organization's market presence.

• Capture Manager/Lead Technical Writer · Freelance (Self employed)2021-01-01 – 2024-01-01

  Led capture management efforts for federal contract opportunities, driving successful proposal development and submissions. Conducted thorough market research and competitive analysis to identify and prioritize potential federal contract pursuits. Developed and maintained strong relationships with key stakeholders, including government officials, industry partners, SMEs, and subcontractors. Authored and edited high-quality technical proposals, ensuring compliance with RFP requirements and alignment with client objectives. Coordinated cross-functional teams to gather necessary information, produce compelling content, and meet tight deadlines. Managed proposal development lifecycle, from initial opportunity identification to final submission and post-award debriefings. Created and maintained comprehensive proposal databases, templates, and documentation to streamline future proposal efforts. Implemented effective capture strategies, leveraging market intelligence and client insights to enhance win probability. Provided strategic guidance and support to project teams, ensuring alignment with capture objectives and technical requirements. Utilized project management tools and techniques to track progress, manage risks, and ensure timely delivery of high-quality proposals. Utilized the Shipley method to systematically manage capture and proposal development processes, ensuring structured and high-quality responses to federal RFPs. Developed and submitted proposals for federal agencies including the Department of Defense, Department of Health and Human Services, and the Library of Congress. Served as the lead technical writer for contracts valued between $50 million to $100 million dollars.

• Digital Marketing Manager · MedSchoolCoach2021-01-01 – 2022-01-01

  Executed comprehensive email marketing campaigns. Developed and implemented product marketing strategies that enhanced customer engagement. Conducted data-driven analysis to optimize communication strategies and improve conversion rates. Supported business development efforts by identifying new market opportunities and customer segments.

• Digital Marketing Consultant · Johns Hopkins Peabody Institute2021-04-01 – 2021-09-01

  Revamped Facebook ad campaigns for summer courses, resulting in a 35% increase in enrollment. Developed targeted advertising strategies that improved ROI by 30%. Analyzed campaign performance data to refine ad spend and maximize impact. Provided strategic recommendations for future marketing initiatives based on campaign insights.

• Co-Founder · The Gary Learning Institute2018-01-01 – 2021-01-01

  Directed a team of 10 in the development and implementation of corporate wellness products and worksite wellness programs. Launched multiple successful wellness initiatives, increasing corporate client engagement by 40%. Managed the entire product development process, from concept to commercialization, ensuring alignment with market demands and organizational goals. Conducted market research and competitor analysis to inform product innovation and strategic direction. Oversaw project timelines, budgets, and resources, ensuring on-time and within-budget delivery of all wellness initiatives.

• Creative Arts Director · Faith Non-Profit Organization2015-01-01 – 2018-01-01

  Managed a team of 15 in the creation and implementation of community programs for at-risk youth. Spearheaded marketing and product management efforts that increased program participation by 50%. Utilized strategic planning to enhance program outreach and effectiveness. Conducted business development activities to secure funding and partnerships for program expansion.

• Creative Arts Programming Manager · Faith Non-Profit Organization2011-01-01 – 2015-01-01

  Developed and managed creative programs for at-risk youth, resulting in a 30% increase in community engagement. Coordinated with stakeholders to ensure program alignment with organizational goals. Led qualitative and quantitative research efforts to assess program impact and identify areas for improvement.

• Community Programming Assistant · Faith Non-Profit Organization2009-01-01 – 2011-01-01

  Assisted in the development and execution of community programs for at-risk youth. Supported program management activities, contributing to a 20% increase in program efficiency. Conducted research to inform program development and improvement initiatives.

Education

• Southern Illinois University, CarbondaleDoctor of Philosophy (Ph.D.), Health Education and Theater
• Southern Illinois University, CarbondaleMaster’s Degree, Master's of Science in Health Education
• Southern Illinois University, CarbondaleBachelor’s Degree, English (Specilization in Creative Writing) and Sociology

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