Mary Kate McCandlish

About

Creative and strategic social media marketer with over five years of experience in content creation, digital marketing, and community engagement. Specializing in social media management, video production, and Squarespace website design, I bring a strong aesthetic eye and a passion for crafting trend-driven, engaging content that resonates with audiences. I thrive in fast-paced, creative environments and love making brands feel more personal, engaging, and cozy. Expertise in content planning, email marketing, and digital asset management.

Experience

• Associate Global Marketing Manager · Potatoes USA2023-05-01 – 2024-07-01

  Led social media content creation and scheduling across multiple platforms, resulting in a 5,000% increase in followers on an untapped social channel. Produced and managed email marketing campaigns, achieving a 10% boost in open rates and 5% increase in CTR. Launched and managed an ambassador program that expanded brand visibility. Developed content strategies that enhanced consumer sentiment, improving brand perception by 3% YoY. Monitored and engaged with community comments, DMs, and reviews.

• Assistant Marketing Manager · Potatoes USA2021-09-01 – 2023-05-01

  Managed strategic marketing initiatives and social media presence. Collaborated with cross-functional teams to drive brand awareness and engagement.

• Marketing Coordinator · University of Colorado Boulder College of Engineering & Applied Science2020-08-01 – 2021-09-01

  Created and optimized blog and social media content to increase engagement and brand awareness. Researched and applied social media trends to elevate the strategy for @CUengineering accounts. Conducted a website audit and managed ongoing updates to improve site UX and searchability.

• Event Assistant · NOAH'S Event Venue2019-08-01 – 2020-02-01

  Assisted in organizing and managing events. Coordinated with clients and vendors to ensure smooth execution of events.

• Digital Media Intern · Community Table2019-06-01 – 2019-10-01

  Expanded social media presence by launching four new platforms, driving a 98% increase in engagement. Streamlined content workflows, reducing turnaround time by 30% and improving efficiency. Increased social media donations by 500% by implementing donation technology on platforms. Rebranded all marketing material for consistency and brand recognition.

• Office Assistant · ASDS Computer Company2013-08-01 – 2015-07-01

  General office assistant to Vice President of Sales & Marketing. Edited brochures, created graphic Email templates, updated CRM system by checking websites, entered employee expenses, recorded sales by product/vendor type by month, scanned documents (orders/invoices) into CRM system, entered online orders into CRM and QuickBooks accounting system, created checks for bills, picked up mail, made bank deposits

Education

• Regis UniversityBachelor's degree, Marketing and Communications
• I love creativesCourse Completion, Squarespace Design
• I love creatiesCourse Completion, Video Creator Course

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