Mason Laframboise

About

With a Bachelor's Degree with Honours in Sales and Marketing from Smith School of Business at Queen's University, I have built a robust career in the construction and building supply industry. As the owner of Laframboise Construction since 2013, I have successfully expanded the company from renovations to custom home builds, achieving a 215% revenue increase from 2018 to 2024. I manage a team of 45, overseeing multiple projects and fostering strategic partnerships. Additionally, I founded Cornerstone Building Supplies Inc. in 2018, where I developed a custom showroom and implemented effective marketing strategies. My early career included a role at Mazda Canada Inc., where I honed my brand management skills and conducted competitive analyses. My expertise lies in strategic growth, team leadership, and market presence enhancement.

Experience

• Owner · Laframboise Construction05-01-2013 – 06-01-2024

  Founded and developed a construction company, expanding from renovations to commercial and residential custom home builds. Increased revenues over 215% year-over-year from 2018 to 2024 through strategic marketing initiatives and a strong local reputation. Managed a team of 45 staff members, overseeing 10-15 projects simultaneously, including additions, whole-house renovations, custom home builds, and commercial projects. Established and maintained strategic partnerships with suppliers and clients, enhancing business growth and market presence.

• Owner · Cornerstone Building Supplies Inc.01-01-2018 – 12-01-2023

  Founded a residential and commercial building supply store, creating a strategic business plan and establishing supplier and client relationships. Built a custom showroom and developed marketing strategies, including website development, branding, and advertising campaigns. Managed daily operations, financials, and a team of eight, ensuring excellent customer service standards.

• Sales and Marketing · Mazda Canada Inc05-01-2015 – 08-01-2015

  Assisted with management of Rogers Cup sponsorship, which developed my brand management skills. Completed competitive product comparisons that was published on the Mazda website. Audited 100 Mazda dealer websites and provided feedback for co-op advertising approval. Researched and analyzed competitor advertising and industry trends and presented findings to executives.

Education

• Smith School of Business at Queen's UniversityBachelor's Degree with Honours, Sales and Marketing

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