Matshidiso Moepi

About

I believe every brand has a story—it’s just about finding the best way to tell it. For me, that means using a mix of data-driven insights, creative content, and smart influencer strategies to help brands connect with their audience and grow. I’ve worked across industries like finance, entertainment, and education, delivering campaigns that don’t just look good—they get results: - Grew campaign reach to 1.5M+ users for a #Youtube dating show through strategic influencer partnerships. - Increased Facebook reach to 55,000+ users for finance campaigns by creating content that truly resonated - Achieved a 5.2% click-through rate and over 4,500 clicks for a real estate client using targeted paid ads. - Generated 900,000+ video views for a creative arts campaign by blending storytelling with influencer marketing. When I’m not busy building brands, you’ll probably find me on a plane, in nature or on a beach. I love spending time with my family as I get to teach my 6-year-old the basics of marketing (his latest lesson: cookies aren’t just for eating—they’re also for tracking). Specialties: - Influencer Marketing & Campaign Management - Social Media Strategy & Content Marketing - Data-Driven Marketing & Performance Analytics - Paid Advertising (PPC, Social Ads) - Integrated Marketing Campaigns - Audience Engagement & Community Building If you got this far, let's connect :) Email: tshidigmoepi@gmail.com

Experience

• Freelance Digital Marketing Specialist · RCM05-01-2024 – 10-01-2024

  Developed comprehensive digital strategies for clients in diverse industries, from finance (ASISA Foundation) to entertainment (Connect TV, Awkward Dates by Lasizwe), driving brand visibility and audience engagement. ● Contributed to developing pitch decks, detailed reports, and creative assets that effectively capture leads using lead magnets and marketing funnels. ● Led multi-functional teams (designers, video editors, social media managers and community managers) to ensure cohesive execution of campaigns across social media, websites, and YouTube. ● Managed end-to-end campaign development, from strategy creation to content production, quality control, and final delivery. ● Created detailed pitch decks and digital reports, presenting them during client meetings to secure new business and maintain existing relationships. ● Coordinated content creation processes, including photo and video shoots, for clients like Omhle Diya, overseeing all aspects of production. ● Analyzed performance data and market trends, optimizing strategies for continued success and client satisfaction. ● Managed high-profile clients including ASISA Foundation, Thuli Magubane (Nedbank Business Ignite), Connect TV, and The Success Rate Podcast. ● Led thewebsite revamp project for Connect TV, managing a cross-functional team of developers, designers, and content creators to deliver a fully optimized WordPress site. ● Over sawcontent updates, ensuring SEO optimization, brand consistency, and timely publishing of key sections, including show listings on the Connect TV site.

• Digital Marketing Strategist · Influencer Sista08-01-2023

  Developed and executed content strategies designed to enhance brand visibility and engagement across digital platforms. Collaborated on digital strategies involving backlink outreach. Led an influencer marketing campaign, boosting brand presence and driving audience interaction. Assisted in content creation and social media management for influencers working on influencer campaigns, maintaining a consistent brand voice across multiple channels. Collaborated closely with cross-functional teams (marketing, design, development) to ensure alignment with broader brand goals and objectives. Managed and maintained detailed content calendars, ensuring the timely and high-quality delivery of digital assets. Successfully established and nurtured online communities, increasing brand visibility and engagement through targeted campaigns. Optimized daily content workflows and community management processes, ensuring seamless operations. Prepared and presented monthly social media reports, offering insights and recommendations for ongoing campaign improvements. Launched and managed online solutions to align with overall brand strategies for clients. Led a website revamp project, managing a cross-functional team of developers, designers, and content creators to deliver a fully optimized WordPress site. Oversaw content updates, ensuring SEO optimization, brand consistency, and timely publishing of key sections, including show listings on the site. Managed end-to-end campaign development, from strategy creation to content production, quality control, and final delivery. Created detailed pitch decks and digital reports, presenting them during client meetings to secure new business and maintain existing relationships.

• Digital Support Consultant / Service Consultant · Safair (Pty) Ltd05-01-2022 – 07-01-2023

  Collaborated with cross-functional departments to formulate product and process improvements based on customer feedback. Built strong relationships with field operations team to support business development opportunities and improve service. Increased customer satisfaction by resolving issues, improving operations and providing exceptional service via the Clickatell platform. Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns. Clarified customer issues and determined root cause of problems to resolve product or service complaints. Educated customers on how to use company systems, complete forms, and obtain desired services.

• Service Administrator · NET1 UEPS Technologies Inc.10-01-2018 – 01-01-2019

  Provided first-line support to external clients with a focus on customer-centric support. Collaborated with social grant customers to deliver effective services. Utilized data analysis skills for compiling statistics and conducting follow-up calls on payment arrangements for collections on overdue accounts.

• Service Administrator · Discovery Limited06-01-2016 – 05-01-2017

  Negotiated policies, managing customer expectations, and contributing to client retention. Cultivated robust customer relationships, leading to additional business opportunities. Collaborated with the customer service department to enhance service quality. Demonstrated exemplary conflict resolution and problem-solving capabilities.

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