Matt Willett

About

Multi-disciplinary design leader with 16+ years of experience spanning product design, brand identity, design systems, and creative technology. Proven track record of building design functions from the ground up, driving measurable business growth, and operating as a strategic partner to founders and executive teams. Hands-on technical fluency in front-end development bridges the gap between design vision and engineering execution.

Experience

• Head of Design · Laylo05-01-2021

  First and sole design hire at a venture-backed music fan engagement and drop platform. Built and led all design functions (product, brand, marketing, and systems) from inception, operating as a strategic partner to founders across roadmap prioritization, go-to-market execution, and product vision.

• Senior UX Designer · Embark Veterinary10-01-2019 – 05-01-2021

  Embedded across product, engineering, and marketing teams at a leading consumer canine bioinformatics company. Contributed to feature launches, brand evolution, and design system development across pre- and post-purchase touchpoints.

• Creative Lead · Worldways08-01-2015 – 09-01-2019

  Led creative direction and managed a distributed design team delivering public health campaigns across state and federal programs. Managed vendor relationships, client communications, and deliverable schedules across simultaneous multi-state engagements.

• Lead Web & Graphic Designer · The ADK Group08-01-2013 – 05-01-2015

  Designed print and digital experiences for a portfolio of hospitality, non-profit, and property management clients. Translated designs to code in close collaboration with developers and project managers.

• Lead Designer · TW Lighting10-01-2012 – 07-01-2013

  — Developed new brand identity, packaging system, and in-store display program that repositioned the company to a mid-to-upmarket competitive position — Produced a multi-part educational video campaign demonstrating LED cost and ecological benefits for social media distribution

• Production Assistant & Design Mentor · CCAT07-01-2010 – 10-01-2012

  Coordinated production and designed custom assets for 30+ local programs at Carver Community Access Television. — Tutored community members in Adobe Photoshop, Premiere, and Final Cut Pro X, accelerating learning and improving content quality platform-wide

Education

• University of Massachusetts DartmouthBachelor of Fine Arts, Visual Design & Letterform
• Bristol Community CollegeAssociate of Arts, Graphic Design
• Old Colony Vocational Technical High SchoolDiploma, Office Applications & Web Technologies

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