Matthew Wengerd

About

Most people think of invitations, packaging, or event collateral as paper. I think of them as catalysts. The right object — placed in the right hands at the right moment — can deepen relationships, shift perception, and leave someone saying, “I’ll never forget that.” That’s what I do. As a creative director and founder of A Fine Press, I design and produce high-impact physical experiences for brands, private clients, and event producers who want to be known for something more than good taste — they want to connect. My work combines: Empathy-driven design thinking (how will someone feel when they receive this?) Conceptual clarity (what is this really trying to say?) Fearless execution (from wild ideas to flawless delivery) From launch kits and event invitations to tactile brand moments and out-of-the-box (hey-o!) promotional pieces, I bring both the vision and the craft to transform ideas into unforgettable realities — often in ways no one saw coming. I’ve created holy sh*t moments for: Global luxury brands, Artists and architects, Destination hosts, and daring individuals celebrating life’s biggest thresholds. While I lead A Fine Press, I occasionally step into other rooms — as a creative partner, collaborator, or instigator — when the challenge is too good to ignore. Curious where this could go? So am I. Let’s get on a call.

Experience

• Founder + Creative Director · A Fine Press2010-02-01 –

  I create unforgettable physical experiences for brave brands and bold individuals — combining strategy, empathy, and unexpected materials to transform the way they’re known and remembered. From disruptive brand activations to luxury event stationery, I lead every project from concept to final production — bringing together creative direction, storytelling, and hands-on craftsmanship. Clients don’t just get beautiful objects; they get connection, impact, and the kind of moment people talk about long after the event. Projects have included: • High-concept promotional pieces for luxury brands • Destination event invitations that break the mold • Limited-edition print runs for launch events and brand campaigns • Physical storytelling objects that live on past the event All work is done through A Fine Press — a studio I founded for people who refuse to be forgettable.

• Freelance Musician · Jazz Bassist2010-03-01 –

  Led ensembles of 2–9 musicians for live performances and private events. Handled musical direction, scheduling, venue coordination, and finances — balancing creative leadership with logistical execution. Known for creating emotionally resonant musical experiences that felt intentional, dynamic, and perfectly in tune with the moment.

• Marketing Director · Saunders Real Estate2012-04-01 – 2013-10-01

  Led brand, media, and marketing strategy for a national commercial real estate firm. Oversaw graphic design, social media, content creation, and national ad placements — blending strategic thinking with hands-on execution. Developed campaigns that elevated perception, built trust, and delivered clear value in a high-stakes, high-touch industry.

• Membership Manager · Polk Museum of Art2009-09-01 – 2012-04-01

  Produced member and guest events that deepened connection between the Museum and its community. Managed constituent relationships and helped grow a loyal, engaged support base through intentional experiences and strategic communication. Designed printed and digital materials for the Membership department — including event invitations and promotional pieces — and supported the Marketing Manager with overflow design work. Also contributed to WordPress website maintenance and content updates.

• Membership Account Executive · Lakeland Area Chamber of Commerce2008-05-01 – 2009-10-01

  • Developed programs to train small businesses in the implementation of social media resources in their marketing • Taught Social Media strategies to members of the LAR, ABWA, and other professional organizations • Focused on initiating B-to-B connections for small businesses, including the creation of a 40+member leads group • Maintained relationships with business owners, executives, and client-facing staff

• Late Night Jazz Host · WUSF Public Broadcasting2006-10-01 – 2009-10-01

  Host of a weekly late-night jazz program.

• Administrative Assistant · Center for Jazz Composition2006-08-01 – 2008-07-01

  Managed the 17-piece professional big band, the Jazz Surge. Produced the Bi-Annual International Jazz Composers' Symposium.

• Strings Specialist · Polk County School Board2005-08-01 – 2006-08-01

  Teach 4-8 grade orchestra.

• Development Coordinator · Orlando Philharmonic Orchestra2004-04-01 – 2005-02-01

  Served as Primary Grantwriter and Production Assistant for multiple events.

Education

• University of South FloridaMM, Jazz Studies
• Southeastern UniversityBS, Music

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