Max Gustofson

About

Change through design. Experienced in AI, Enterprise/Dev Tools, Fintech, Consumer, Health, and Social Good industries, with a focus on product design, leadership, and strategy.

Experience

• Principal · Max Gustofson Studio2025-04-01 –

  Fractional Product Design, Leadership, and Strategy consulting across AI, Enterprise/Dev Tools, Fintech, Consumer, Health, and Social Good.

• Director Of Product Design · Turo2021-09-01 – 2025-04-01

  Currently leading a team across product design, UX research, and content design. 2024 - Guest Success • Self serve (AI/ML) • Trip experience • Support experience 2021 to 2024 - Guest Experience • Search & Discovery • Booking • Checkout/Payments

• Director Of Product Design · Outdoorsy2020-01-01 – 2021-09-01

  Building a cross-functional, cross-disciplined team. Managing and mentoring a team of product designers, user research, and content design. Providing creative direction for design architecture, user experience, and brand. Establishing design processes and partnering with Marketing Design Team to define product language.

• Co-Founder · superpower2019-11-01 – 2020-12-01

  Empowering professional design mentorship for all.

• Designer · Sonos, Inc.2019-09-01 – 2019-12-01

  Product Design Lead on Content Partners team. Launched Sonos Radio.

• Design Lead · Lyft2018-09-01 – 2019-08-01

  Led product design efforts on Pay platform, developed Lyft Direct driver debit card program, mentored product design team, and led strategic planning.

• Senior Product Designer · Lyft2016-06-01 – 2018-09-01

  Led projects across driver experience, driver behavior, and scheduled rides teams.

• Senior Product Designer · Earnest Inc.2015-06-01 – 2016-05-01

  Led design on Earnest for iOS, launched new Help Center, mentored design team members, and founded design culture working group.

• Bridge Fellow · Designer Fund2015-09-01 – 2015-12-01
• Co-Founder · Designlab2014-05-01 – 2015-06-01

  Designed and helped build the first version of Designlab's product, responsible for growth, product development, and visual design.

Education

• VCU BrandcenterMaster of Science (M.S.), Mass Communications, focus in Art Direction
• San José State UniversityBachelor of Arts (B.A.), Advertising

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