Nishtha Dalal

About

Leading design teams at SaaS & consumer products like Cove, Shopify, Etsy, Meetup, OkCupid, & Mint. Extensive experience in design leadership across various sectors, including SaaS and consumer products, with a focus on product design and strategy.

Experience

• Fractional Design Leadership · Pearl Street Labs2025-03-01 –

  Working with founders and founding teams to scale design across 0→1 product design, strategy, hiring, and more. Recent clients: seats.aero, ResX, MixMax

• Head of Product & Design · Cove2023-01-01 – 2025-01-01
• Product Design Manager · Shopify2022-01-01 – 2023-01-01

  Led UX teams for Shopify's App Developer Platform

• Product Design Lead · Etsy2020-01-01 – 2022-01-01

  Led design & strategy for Etsy's re-engage XFN; 0-1 effort building Etsy's strategic discounting pillar. Grew incremental GMS by $56MM in 2 quarters moving and engaging buyers on native apps

• Lead Product Desiger & Manager · Meetup2019-01-01 – 2020-11-01

  Reimagined Meetup's core organizer & event experience during COVID. Grew the design team from solo to 6

• Co-Founder · AutoGradr2016-08-01 – 2020-01-01

  Expanding Computer Science education across 14 countries

• Co-Founder · Funded (Personal Finance)2019-01-01 – 2020-01-01

  Designed and launched Funded - www.fundedapp.tenlab.co. Featured on iOS App Store (Apps we love). Launched January 2020

• Senior Product Designer · OkCupid2018-01-01 – 2019-01-01
• Product Designer · Intuit2016-01-01 – 2018-01-01
• Lead Designer & Researcher · Designer at Empathic Design & Technology2015-04-01 – 2016-06-01

  Leading user experience and interface design through interviews, focus groups, participatory design sessions, and rapid prototyping. Translated user needs into functional requirements through sketches, wireframes, and interactive prototypes. Designed, and led a usability study to evaluate interface across devices. Led and shipped the UI/UX design of three applications: Bounce for iOS, a fitness plan for Breast Cancer Survivors in collaboration with the Sidney Kimmel Cancer Center. CHI 2016 Student Research Competition Winner. Lilypad for iOS to support teams providing behavioral and mental health services for children. TreatYoSelf for Android with the Children’s Hospital of Philadelphia to help HIV+ youth with medication adherence.

Education

• Drexel UniversityBachelor of Science - BS, Human Computer Interaction
• Mercedes Benz International SchoolInternational Baccalaureate

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