Ryan Hill
Fractional Design Leadership for Startups and SaaS | Subscription-Based Product Design
13 yrs experience · Kewaskum, WI 53040 · 10-20 hrs/week
About
Product and UX leader passionate about creating thoughtful, user-centered digital experiences that deliver real business impact. With a strong foundation in UX research, product design, and UI development, I’ve led cross-functional teams across time zones to bring ideas to life—from concept to launch—on time, on budget, and on point. I believe the best products are built through collaboration, empathy, and continuous learning. Whether sketching wireframes, facilitating design sprints, or diving into user interviews, I take a hands-on, ego-free approach to every project—always focused on outcomes over outputs. What I Bring: Product Design & Interaction: Journey maps, wireframes, prototypes, design systems—and everything in between. Deep User Insights: Usability testing, interviews, surveys, card sorting, ethnographic studies—translating data into action. Design Thinking Leadership: Building teams, mentoring designers, and aligning product strategy with user needs and business goals. Highlights I’m Proud Of: - Designed an industry first AI-powered scheduling assistant to streamline user tasks. - Increased NPS by 10 points through persona based user experiences. - Increased mobile user engagement by 25% during health insurance enrollment project. - Managed $1M design budget successfully for 20 projects. - Championed Voice of Customer initiatives, leading to a new feedback portal captured over 200 customer insights in 6 months
Skills
Experience
- Fractional Design Leader · NurchureX01-01-2018
NurchureX delivers subscription-based product design services for startups and development teams that need expert design without the cost or commitment of a full-time hire. Whether you're building healthcare platforms, workforce tools, or enterprise SaaS, we plug in seamlessly to bring strategy, UX, and UI execution to your product roadmap.
- Director of Product Design · SmartLinx02-01-2022 – 03-01-2025
Led product strategy and UX initiatives to drive user engagement and accelerate product delivery. Built a user-centered culture across teams, integrating design thinking, agile practices, and advanced analytics (Pendo) to optimize the SaaS product experience and deliver measurable business impact.
- Director of Product Design · Empyrean Benefit Solutions, Inc.01-01-2017 – 02-01-2022
Headed UX design and user research for healthcare SaaS platforms, creating next-gen transparency tools that empowered users to make smarter healthcare decisions. Scaled research-driven innovation across enterprise software and mobile apps, blending design thinking with agile delivery.
- Manager of Product Design · Connecture08-01-2014 – 12-01-2016
Promoted to lead a team of UX designers and researchers for a new mobile IOS/Android app that helps consumers purchase health insurance. Strategically guided user research and user-centered design across all Digital Solutions initiatives and managed four designers and five front-end developers. Produced design artifacts such as low and high fidelity prototypes, sketches, wireframes, interaction flows, and mockups as needed.
- Lead User Experience Designer · Connecture10-01-2012 – 08-01-2014
Promoted to guide a team of UX designers and user researchers for a new product suite focusing on state based health insurance enrollment with a mobile first design approach. Assisted with project spec development, generated interaction maps, created wireframes, built prototypes, and prepared prototypes for usability testing.
Education
- Milwaukee School of EngineeringJava Programming and Website Design
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