Maya Mosher

About

With a strong background in social impact marketing and program management across both for-profit and non-profit sectors, I excel at crafting and executing synergistic campaigns that resonate and deliver results. I’ve successfully developed and managed creator-centered marketing campaigns across various niches, helping influencers connect with their greater purpose. My work has raised hundreds of thousands of dollars for charitable causes, showcasing my ability to drive real change through content. My leadership experience includes delivering strategic sponsorship and marketing contracts with Fortune 100 and 500 clients. I am skilled in program development, digital marketing campaigns, and collaborative promotional strategies, consistently achieving win-win outcomes for social impact and corporate partnerships. I specialize in creating content for meaningful causes and building powerful partnerships that drive social impact. I’m passionate about community building, inspiring public action, and leveraging strategic vision to drive metrics-driven results. » AREAS OF EXPERTISE ▸Creative Direction & Brand Storytelling ▸Social Impact & Non-Profits ▸Executing National Marketing Campaigns ▸Social Media & Digital Campaigns ▸Influencer Partnerships & Strategies ▸Social Impact & Non-Profits ▸Corporate & Organizational Sponsorships ▸Social Impact Marketing ▸ Strategic Vision & Program Management ▸Business Development & Revenue Growth ▸Cross-Functional Team Leadership Skills ▹ Partnership Development & Networking ▹ Presentations & Pitching ▹ Client Account Management ▹ Innovation & Strategic Thinking ▹ Coaching & Training ▹ Proposal Writing & Brand Marketing ▹Cross-Brand Alliances & Collaboration

Experience

• Director Of Marketing · Dream Corps2022-07-01 –

  Guide a creative marketing team, including a designer and video content creator, as the creative director for brand storytelling and content. Lead multi-channel marketing campaigns that boost brand visibility and audience engagement. Initiate and lead our first content creator and influencer partnerships, driving impactful cause marketing campaigns. Manage paid media and digital advertising strategies, maximizing targeted reach and ROI. Implement data-driven strategies, setting KPIs and delivering insights to optimize campaign performance. Play a key role in strategic planning, aligning with organizational goals and fostering a collaborative culture.

• Deputy Director Of Communications · Dream Corps2021-02-01 –

  Plan and implement communications and digital fundraising strategies. Works across all Dream Corps program areas, project managing social media, traditional media and public relations, digital marketing, web presence, and events. Manages the TECH program’s communications efforts. Aligns strategic priorities that advance tech equity solutions, utilize new innovations in media and digital communications, and engage key audiences to achieve organizational objectives.

• Senior Program & Marketing Manager - Corporate Partners & Innovative Solutions · American Cancer Society2018-02-01 – 2021-02-01

  Build, lead, and manage Innovative Solutions in driving strategic oversight of new business development programs with corporate and organizational partners. Engage in project management, revenue growth/programmatic initiative design, and marketing campaign ideation, planning, execution, and measurement. Collaborate cross-functionally and with executive leadership to deliver holistic strategies to increase reach and engagement. KEY ACHIEVEMENTS: » Prioritized scalability by expanding corporate partnerships for multi-sided platforms and employee engagement – moving 25%+ of projects from ideation to execution. » Increased pipeline of partnership brand marketing programs by 600% (from 9 to 65+) within one year, expanding CSR programs, volunteerism, and giving campaigns for corporate partners, startups, and individuals. » Served as internal consultant by engaging 8 out of 10 West Region staff in implementing innovative new business models. Provided coaching and training to over 150+ American Cancer Society staff members in growth strategic planning (i.e. SWOT, PESTEL, KPIs, BCG Matrix, trend analysis, etc.) and business ideation tools (i.e. Business Model Canvas). » Drove virtual fundraising efforts (including livestream fundraising) to educate stakeholders on strategic campaign development. » Designed and executed unique new programs, including a green housekeeping campaign with national hotel chain and a person-centered storytelling portal with Microsoft. » Launched “Gamers vs. Cancer” initiative, leveraging gaming and esports partnerships. Doubled fundraising from streamers across YouTube and Twitch, securing $100K in inaugural year. » Identified internal hiring needs and training & development to ensure regional talent needs met.

• Program Manager - Corporate & Distinguished Partners · American Cancer Society2017-06-01 – 2018-02-01

  Managed programs for 40+ corporate partners, which collectively raised $2.6MM+ in one year. Built mutually rewarding alliances with partners through a commitment to stewardship. Delivered impactful mission-driven programs to corporate accounts. KEY ACHIEVEMENTS: » Crafted partnership pitches and proposals, strategizing with internal stakeholders to negotiate win-win contracts. » Created social giving promotion with Humble Bundle, raising $700K+ towards construction of Kenyan patient Hostel. » Secured renewal of $200K donation from Boeing by creating ‘Thank You Letter’ campaign encouraging patients to write words of gratitude to organizational leaders (testimonials included in partnership renewal presentation). » Increased synergy amongst staff working with CEOs Against Cancer Chapter members by creating visual guide, recruitment tools, and strategic reporting/communications for corporate account teams.

• Community Development Manager · American Cancer Society2013-12-01 – 2017-06-01

  Created regional strategic marketing plans for corporate partners. Surpassed Yearly Net Event Income Goal by 8% to achieve net portfolio income of $280K. Trained and supervised over 100 volunteers, 8 staff and 5 student interns. Spearheaded a recruitment campaign and awarded for the largest annual growth in fundraising teams in an Urban market.

• Field Marketing Team Manager · Switch Marketing, glaceau vitaminwater2012-01-01 – 2012-12-01

  Built new team of 15 field employees, including hiring and coaching, to identify and execute branding opportunities. Developed market strategic plan, including guerrilla marketing & building social media presence in L.A. from the ground up.

• Field Marketing Team Member · Red Bull2010-01-01 – 2012-01-01

  Created and executed unique "missions"to initiate consumer sampling of products. Built brand loyalty by educating consumers and overcoming objections through experiential marketing tactics.

Education

• California State Polytechnic University-PomonaBachelor's Degree, Business Management, Emphasis: Entrepreneurship

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