Megan Nicole Simone

About

I’m a mission-driven marketing strategist who turns deep client insight into conversion-ready copy, thriving communities, and scalable growth programs. Over the past 9 years spanning member-based nonprofits, service-focused agencies, and fast-moving startups - I’ve built and led digital ecosystems that translate human stories into measurable business outcomes. What I Do Best: Deep Marketing Research: I use quantitative and qualitative data to develop customer personas, brand-positioning frameworks, journey maps, segmentation studies, competitive/voice-of-customer analyses, and social-listening trend reports - fueling higher engagement, stronger conversion rates, and longer-term customer loyalty. Conversion Copy & Storytelling: From landing pages and email flows to social video scripts, I craft copy that pairs empathy with clarity - consistently beating industry CTR and KPI benchmarks. Community & Lifecycle Marketing: Built and nurtured LinkedIn, Instagram, Facebook, and TikTok communities that added thousands of followers and generated steady inbound leads for nonprofits and B2C service brands. Data-Guided Experimentation: I run rapid A/B and multivariate tests, translate dashboards into action, and iterate until CAC drops and LTV climbs. My Passions: I thrive where bold missions intersect with marketing strategy. My passion, ambition, and entrepreneurial spirit drive everything I do. I am a change-based marketer, advocating for companies and causes I believe in that have the power to change the world.

Experience

• Assistant Director of Marketing and Communications · The Sustainability Consortium2024-10-01 –

  Governed by Arizona State University • Architected data-driven growth playbooks that wove together social, email, lead-magnet funnels, and narrative-rich content - turning behavioral analytics into campaigns that deepen client engagement and accelerate membership acquisition • Conducted ongoing marketing research to surface unmet needs and build strong differentiators to drive membership and audience engagement • Organized the SLI Retreat and TSC Summit 2025, coordinating event logistics, marketing communications, promotional content, and digital engagement strategies such as: positioning, messaging, multi-touch nurture sequences • Own TSC’s LinkedIn editorial strategy, crafting high-conversion copy, and nurturing daily interactions; adding 500+ followers and 21k impressions in 90 days and driving inbound membership leads

• Marketing and Communications Manager · Arizona Restaurant Association2023-10-01 – 2024-04-01

  • Mapped diner & restaurateur journeys to revamp Spring Restaurant Week funnels; rewrote landing-page and email copy, raising RSVPs and driving 51.3k Facebook / 39.7k Instagram reach • Led the development and execution of comprehensive marketing strategies, aligning efforts with organizational goals to enhance brand awareness and membership growth • Crafted brand-consistent creative in Adobe CC/Canva and managed cross-channel calendar to ensure seamless message flow from awareness to membership renewal • Communicated effectively with stakeholders to align marketing efforts with organizational objectives and drive positive impact

• Founder & Lead Growth Marketer · Social Synergy Co.2019-01-01 – 2023-10-01

  • Ran end-to-end content pipelines for 20+ service-based real-estate clients: discovery calls → persona development → strategy → copy & creative → scheduling → community management • Hired and led a distributed team of creators & VAs remotely; implemented Zapier-driven automations that cut production time 30% and enabled 24/7 support • Delivered detailed brand & journey audits that converted qualitative interviews and platform metrics into action plans - consistently lifting engagement and inbound leads for clients • Equipped clients with in-depth branding and marketing analyses to advise them on the best strategies to reach their goals and ultimately help them grow their businesses; while executing the most creative marketing strategies

• Marketing and Acquisitions Director · Cedar Rapids House Buyers2017-12-01 – 2019-01-01

  • Managed a team that successfully maintained the company’s efficiency in departments such as marketing, sales, administration and home development by conducting in-depth analysis to improve many aspects of the company • Established creative and innovative marketing initiatives by conducting audience research, split testing multiple variables, and monitoring analytics to create successful campaigns that produced more leads and revenue • Hired and developed relationships with clientele, agents, contractors and assistants to further advance our company’s leads and add to our partners and employees and build strategic business relationships

• Office Associate · Arizona State University - W. P. Carey School of Business2017-11-01 – 2018-05-01

  • Organized projects independently involving marketing, sales, and customer engagement and retention • Communicated with students, faculty and directors of the Executive MBA department to coordinate successful marketing and sales materials that were distributed to hundreds of thousands of students • Managed and coordinated special events for Executive MBA students and worked closely with the Graduate Student Services Coordinator to ensure all MBA events and conferences ran smoothly

• Marketing Specialist · The Simone Team2016-06-01 – 2017-10-01

  • Developed marketing projects which effectively drew in new clientele and established stronger client relationships • Designed websites for individual properties that persuaded buyers to place offers and increased overall offer count which resulted in an increase in sales; and developed social media content to keep the brand at top-of-mind • Collaborated with numerous businesses to discover new marketing techniques to implement into the company to enhance business strategies

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State UniversityMaster of Science - MS, Digital Audience Strategy
• W. P. Carey School of Business – Arizona State UniversityBachelor of Science - BS, Marketing (Digital and Integrated Marketing Communications)

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