Md. Ashiquzzaman Kiron

About

A veteran SaaS & WordPress product manager with over 7 years of professional experience, specializing in Agile methodologies for various B2C and B2B SaaS & WordPress products across different industries. Experienced in Popup, Proposal, Knowledge Base, Email Marketing & Backup industries. Played a pivotal role in helping a cross-functional team of 35+ members achieve over 40% ARR growth and shipped over 100 high-impact features to more than 1 million users.\n\nKey Achievements:\n1. Managed BackWPup WordPress backup plugin with a 600k+ user base, recovering from a disastrous revamp.\n2. Oversaw 3 SaaS products: Online proposal management (Prospero), Website conversion optimization (Poptin), and Canned Response & Wiki (Klutch), with over 750k+ users.\n3. Planned and launched the Go To Market strategy for weMail SaaS email product, achieving 20,000+ active users for weDevs.\n4. Managed a cross-functional team of 35+ members across 6 departments (development, QA, UX, marketing, and support).\n5. Partnered with Wix for Prospero integration and launched Wix’s proposal service through deep integration.\n6. Increased traffic visits by 20% for DriveArabia.com, enhancing its status as the largest automotive consumer portal in the Middle East.\n7. Founded and successfully launched asphaltthemes.com, reaching seven-figure BDT revenue in 3 years.\n8. Formulated a marketing strategy for the Food Swinger restaurant, achieving over BDT 50k monthly.\n9. Developed a website for Capital Logistics BD.\n10. Achieved $300k in sales with weDevs marketing team during the Black Friday campaign in 2020.\n\nSpecialties include Product Management, Product Strategy, and Digital Marketing. I am also a seasoned Front End Developer and WordPress Theme & Plugin Developer. Passionate about opportunities where Product-Led Growth is the main focus. Open to connecting at ashiq.kiron@gmail.com or through my portfolio at https://ashiqkiron.github.io/

Experience

• Growth Product Manager - Remote · wp-media.me01-01-2025 –

  Managed 3 WP products with 1M+ users (BackWPUp, Adminimize, Search & Replace); led cross-functional collaboration across 9 distributed departments, improving delivery efficiency by ~10%; conducted 30+ user interviews and 100+ support interactions; helped recover a disastrous revamp; oversaw sprint planning, backlog grooming, PRD, async team alignment, delivery & Mixpanel integration; grew team velocity by 10% through coaching a PM and prioritization optimization & OKR alignment.

• SaaS Product Manager - Remote · Poptin.com06-01-2021 – 12-31-2024

  Scaled 3 B2B/B2C SaaS products totaling 750k users and 1.2M+ ARR; led a cross-functional team of 35+ across 5 departments (Dev, QA, UX, Marketing, Support); achieved 42% ARR growth for Prospero and 6% for Poptin via a product-led growth roadmap; delivered 100+ features from ideation to production; improved user engagement, revenue & signups by 20% after relaunching Prospero 2.0; coached 2 full-time PMs and increased team delivery velocity by 30%.

• Product Manager - Hybrid · weDevs.com08-01-2019 – 06-30-2021

  Scaled weMail, a B2C WordPress-based email SaaS product from 100 DAU to 20,000+ DAU; led the relaunch with a Go-To-Market plan, driving a 2000% increase in user base; directed a team of 5 focused on user acquisition, growth, UX refinements & product strategy; developed a customer feedback survey targeting churned users, resulting in a 20% reduction in churn; led the Subscribe2 plugin, increasing to 40,000+ DAU as part of the broader product strategy; aligned company-wide strategies by collaborating with 2 cross-department PMs on unified roadmaps.

• Digital Marketing Strategist - Onsite · whitespotdigital.com05-01-2017 – 07-31-2019

  Ensured marketing collateral, website project resulting in a 20% increase in efficiency and 100% project deadlines.

• Founder - Asphalt Themes & Co-founder · asphaltthemes.com & wpplugindirectory.org07-01-2015 –

  Founder of Asphalt Themes - Premium WordPress Theme Shop; Co-founded wpplugindirectory.org; Developed 5 WordPress themes, 3 WP plugins, and 1 Visual Studio Code extension.

Education

• BRAC UniversityBachelor of Business Administration (BBA), Human Resources Management and Services, Marketing
• Notre Dame CollegeHigher Secondary Certificate, Humanities/Humanistic Studies
• Motijheel Model High School & CollegeSecondary School Certificate, Humanities

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