Shikha Patel

About

With a Bachelor's degree in Marketing from the University of North Carolina at Charlotte, I have cultivated a diverse professional background. My career began At Belk, I served as a Corporate Online Merchandising Assistant, optimizing product visibility. As a Marketing Specialist at The Light Group, I developed marketing strategies and conducted market research. Most recently, I was a Media Coordinator at Left Hand Agency, where I planned and executed media campaigns and analyzed their performance. Currently I freelance as a content creator and a Marketing Assistant. My experiences have equipped me with a robust skill set in marketing, and content creation, making me a versatile professional in the business and marketing sectors.

Experience

• Media Coordinator · Left Hand Agency12-01-2021 – 05-01-2023

  As a Media Coordinator, likely responsible for planning and executing media campaigns, coordinating with clients and media outlets, and analyzing campaign performance.

• Marketing Specialist · The Light Group08-01-2021 – 03-01-2022

  As a Marketing Specialist, likely involved in developing marketing strategies, conducting market research, and managing promotional activities.

• Corporate Online Merchandising Assistant · Belk06-01-2021 – 08-01-2021

  As a Corporate Online Merchandising Assistant, likely assisted in managing online product listings, optimizing product visibility, and supporting merchandising strategies.

• Content Creator · Self-Employed06-01-2020

  Experienced lifestyle, vlog, and skincare content creator with a focus on engaging videos across platforms like Instagram and TikTok. Proven success in building a dedicated audience, and building authenticity. Adept at analyzing performance metrics, fostering community engagement, and staying updated on industry trends to ensure continuous content growth. Produced engaging and informative lifestyle, vlog, and skincare content across various platforms, including Instagram and Tiktok. Conceptualized, scripted, and presented captivating video content with storytelling tactic’s, showcasing skincare routines, product reviews, and lifestyle tips to build a dedicated and interactive audience. Collaborated with beauty brands for sponsored content, creating authentic and visually appealing product integrations while maintaining brand integrity.

• Marketing Assistant · AndHuman10-01-2023

  Led end-to-end content creation, integrating copywriting, graphic design, and video editing skills for visually appealing material. Proficiently designed and executed impactful Mailchimp email marketing campaigns, utilizing Figma to enhance visual aesthetics. Achieved an impressive 40% open rate and demonstrated a strategic approach to content and design for audience resonance. Spearheaded comprehensive content creation, combining copywriting, graphic design, and video editing skills to produce engaging and visually appealing material for a holistic wellness brand. Design and execute impactful email marketing campaigns on Mailchimp, showcasing proficiency in template creation and leveraging Figma as a design platform to enhance visual aesthetics and user engagement. Achieved a notable 40% open rate on email campaigns, exceeding industry standards, and demonstrating a strategic approach to content and design that resonates with the target audience.

Education

• University of North Carolina at CharlotteBachelor's degree, Business, Management, Marketing, and Related Support Services

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