Megan LaGrow

Megan LaGrow

Product Marketing Strategist | Business Growth Expert

10 yrs experience · Los Angeles, CA · 10-20 hrs/week

About

With a Bachelor of Science in Business from the University of Southern California's Marshall School of Business, I have cultivated a robust career in marketing and strategy. Currently, I lead product marketing and strategy at REVELxp, where I develop and execute strategies to enhance product offerings and drive growth. Previously, I co-founded Tailgater Concierge, a premium tailgate hospitality service, which was acquired by REVELxp in 2023. My experience at The Walt Disney Company includes roles as a Senior Analyst in Franchise Analytics and an Analyst in Decision Support within Corporate Finance, where I conducted analyses for global strategies and developed business cases. I also had the opportunity to work on-site in Shanghai, contributing to the China Consumer Products division's five-year plan. My diverse experience across industries has equipped me with a strategic mindset and a passion for driving business success.

Skills

A/B TestingAnalytical ThinkingAnalyticsB2B MarketingBlog MarketingBrand ManagementBrand StrategyBusiness PlanningBusiness StrategyContent StrategyCross-functional collaborationDigital MarketingE-CommerceEntrepreneurshipFacebook AdsFinancial ModelingGoogle AdsGoogle AnalyicsGrowth MarketingKlaviyoMarketing StrategyOn-site SEOPaid AdsPowerBISalesforceSearch Engine MarketingSocial Media ManagementStart-upsStrategic PlanningStrategy & Business Development

Experience

  • Product Marketing & Strategy · REVELxp2024

    Responsible for developing and executing marketing strategies to drive business growth.

  • Co-Founder · Tailgater Concierge04-01-2018 – 12-01-2023

    Premium full-service tailgate hospitality business operating at 10+ NCAA and NFL properties nationwide, culminating in an acquisition by REVELxp in August 2023.

  • Senior Analyst, Franchise Analytics - Corporate Brand Management · The Walt Disney Company05-01-2016 – 04-01-2018

    Conducted in-depth analyses to inform the global strategy of the multi-billion dollar Princess and Frozen franchises.

  • Analyst, Decision Support - Corporate Finance · The Walt Disney Company02-01-2014 – 05-01-2016

    Decision Support sits within the Corporate Finance department and serves as an internal consulting team for The Walt Disney Company. The team develops business cases, valuation work, and financial analyses to help senior management make informed investment and operating decisions.

  • On-Sight Engagement - Shanghai, China · The Walt Disney Company01-01-2016 – 03-01-2016

    Selected to work in the Disney Shanghai office to support the development of the China Consumer Products divisional five-year plan for the senior management team.

Education

  • University of Southern CaliforniaBachelor of Science - BS, Marshall School of Business

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