Melanie Rose
Data-Driven Analyst with Expertise in Data Reporting and Digital Adverting
1 yrs experience · New York, NY · 10-20 hrs/week
About
Hi, my name is Mel, and I’m a results-driven professional with a background in Business Administration and expertise in data reporting within digital marketing. I’ve developed skills in creating performance reports, auditing advertising expenses, and using tools like Google Analytics, Google Ads, and Meta Ads to drive results. Outside of work, I’m passionate about continuous learning and exploring new interests.
Skills
Experience
- Digital Support Specialist · PCG Digital11-01-2023
Gathered and analyzed performance data, built dashboards, and created reports using Google and Meta Ads to optimize paid social, SEO, and SEM campaigns for 60+ clients, contributing to improved ROI across channels Compiled and organized documentation for automotive advertising reimbursements, including invoices, keyword reports, campaign screenshots, and promotional requirements, ensuring timely and accurate submissions Audited advertising charges and documentation for accuracy and brand compliance, reducing reimbursement errors and aligning campaigns with manufacturer guidelines and sales event criteria
- Junior SEO Analyst · Static Media08-01-2023 – 11-01-2023
Analyzed search data and generated comprehensive keyword reports using tools like Google Trends, SEMrush, and Ahrefs, resulting in increased organic search traffic within 3 months Leveraged Google Trends to guide writers toward topics that resonated with target audiences, boosting search rankings and increasing click-through rates (CTRs) Utilized data metrics such as traffic, average time on page, and demographic analysis to identify evergreen content opportunities, which increased engagement and satisfaction
Education
- University of Massachusetts AmherstBachelors Degree, Business Administration
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Lindsay F.Data-driven Marketing StrategistNorth Augusta, SCHire Melanie through Pangea
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