Melina Liulakis

About

Dynamic and results-driven marketer with over five years of experience in strategic media buying/planning, project management and data-driven analysis across global and local markets.

Experience

• Commercial Operations Coordinator · AMC Networks07-01-2024

  Managed commercial operations by entering commercials in Wide Orbit, coordinating traffic instructions with advertising agencies, and troubleshooting on-air discrepancies. Ensured all commercials were numbered, with correct ISCI codes and copy rotations assigned, while maintaining traffic contact documents. Coordinated billboard production with Creative Services and scheduled them on the log with traditional media accordingly.

• Manager, Global Strategy · EssenceMediacom11-01-2022 – 04-01-2024

  Led coordination efforts between global and local teams at EssenceMediacom to develop strategic brand planning for Dell Technologies and Alienware. Conducted in-depth analysis on competitive set, past campaign performance, and market trends to contribute to the development of communication frameworks and strategies.

• Media Planning & Strategy Coordinator · AMC Networks04-01-2021 – 11-01-2022

  Scheduled daily linear promotions and graphics for BBC America, AMC, and IFC networks to meet campaign impression targets. Developed strategies to promote BBCA franchises and sister networks' programming across Linear and Streaming platforms. Collaborated with creative team to ensure delivery of relevant promotions and graphics. Monitored and analyzed competitor programming and promotional plans. Managed daily linear promotions and graphics for AMC and IFC networks to enhance campaign effectiveness. Reviewed all on-air materials for content accuracy, ensuring high-quality output. Organized and updated media assets in networks' channel catalogues for easy access and reference.

• Media Coordinator, Local · Active International01-01-2021 – 04-01-2021

  Managed client campaigns for Fiat-Chrysler Auto and Kroger within the Local Media Group, ensuring successful implementation of media objectives and strategies. Collaborated cross-functionally with account directors, clients, and vendors to optimize business scope requirements and achieve GRPs/Impression goals. Provided monthly account audits to reconcile client final billing packets and ensured airtime schedules adhered to client specified guidelines.

Education

• Colgate UniversityBachelor of Arts - BA, Political Science and Government
• University of St AndrewsInternational Relations and Affairs, Film & Media Studies

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