Melissa Aure

About

Co-Founder & Head of Design @ Perspectives Digital where I'm managing and designing strategic digital solutions for web & mobile with cutting-edge UX, product design, and development. I have over 7 years of experience driving business growth through research, strategy, and design, working with various B2B/B2C/D2C scaling startups and enterprise clients across industries including tech, education, and wellness. I am passionate about creating user-centric experiences that are inclusive, accessible, and user-friendly. My work focuses on humanizing digital products for emotional impact and social good, always driven by data and a hunger for growth and scalability.

Experience

• Head of Design, Partner · Perspectives Digital2024-04-01 –
• Product Design Lead · Lion Interactive - A Digital Agency2022-01-01 – 2024-04-01
• Co-Founder, Community Leader · Team GSD2021-01-01 – 2023-08-01

  Team GSD (Get Shit Done) is a growing community that supports job seekers looking to break into UX and grow as UX professionals. We promote the growth and success of our members by holding accountability meetings, workshops, Q&A panel discussions, and more to support them through their job hunt and career challenges. In the last year, we've successfully run 2 cohorts, hosted 50+ meetings, dedicated 100+ volunteer hours, and helped 20+ members either land their first role in UX or transition up the career ladder.

• Product Design Lead · CircleIn - The All-in-One Studying Platform2021-05-01 – 2021-12-01

  • Collaborated with stakeholders and cross-functional leaders to help define UX product strategy and 90-day roadmap through research methods, workshop facilitation, rapid prototypes, data and metrics, and usability testing with users. • Developed and facilitated the implementation of several new processes and SOPs (i.e. design process documentation, hiring and recruitment process, and performance evaluation framework) that improved efficiency by 25%, effectiveness, and team morale of the product design team. • Designed multiple product solutions and interactive experiences across web and mobile (iOS) in an agile environment collaborating with a PM and developers to ship and improve the usability and user-friendliness of a social studying app for 250,000+ higher ed students.

• Product Designer · CircleIn - The All-in-One Studying Platform2021-03-01 – 2021-05-01

  • Redesigned the user experience and information architecture of a study tool, which resulted in 35% increase in daily usage and was ranked the second top used feature on the application.

• Visual Designer, Founder · Brandwell Studio2020-02-01 – 2021-05-01

  • Designed and launched brand identities and/or websites for small business clients. Responsibilities included branding, web design, UX design, and UI design. • Operated across multiple facets of business, i.e., strategic planning, operations, marketing, and sales.

• Graduate Teaching Assistant · University of Nevada-Las Vegas2018-08-01 – 2020-05-01

  • Communicated objectives, learning goals, and course materials determined by the professor to first-year college students. • Evaluated and graded student coursework and concluded with a grade average of 88.05% (B+) for the 12 discussion sections instructed. • Conducted 1:1 meetings with students and served as a peer mentor.

• Lecturer · University of Nevada-Las Vegas2019-07-01 – 2019-08-01

  • Taught and developed course curriculum for Biomechanics labs. • Evaluated and graded coursework and concluded with a class average of 95.5% between both lab sections.

• Visual Designer2019-08-01 – 2020-02-01

  Collaborated with internal teams and designed a variety of cross-media projects involving branding, communication design, web design, and UI design for small businesses and startups.

• Graphic and Web Designer, Math Tutor · Mathease Tutoring2016-04-01 – 2019-08-01

  • Designed and developed a new company website and marketing collaterals. 30% increase in traffic and leads. • Delivered individualized academic assistance to students and maintained a 9.7/10 satisfaction score with students.

Education

• ThinkfulCertificate, UX/UI Design
• University of Nevada-Las VegasBachelor of Science - BS, Kinesiology and Exercise Science
• University of FloridaGeneral, Business Administration and Management

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