Meltem Ünalan

About

A quick learner dedicated to delivering results, with a strong team spirit, detail-oriented and self-motivated. An engineer and luxury management graduate, passionate about fashion and design. Experienced in online store management, digital merchandising, and luxury fashion buying.

Experience

• Freelance Consultant · Freelance2024-02-01 –

  Online Store Management, Digital Merchandising

• Buyer, Luxury Fashion Brands · Doğuş Retail Group2022-09-01 – 2024-01-01

  Planning selection of products for monobrand (Loro Piana, Eleventy, Sandro, Maje), multibrand stores (InFormal) & Ecom. Creating seasonal assortments for our stores located in different regions in Turkey and our online stores. Maintaining a buying strategy that matches customer profile, market requirements and direction of the business. Building new relationships with vendors to expand the brand variety of InFormal and develop existing relations with partners. Communicating suppliers & our stores to ensure all the shipments are on time, following up on defected products in store. Supporting Merchandising Team regarding OTB Management. Preparing weekly %ST reports, competitor analysis, trend presentations and end of season performances for over 100 brands. Collaborating with Import, Finance and Legal Departments to track every step of the shipment process of each brand.

• Retail Merchandising · Versace2021-05-01 – 2022-05-01

  Preparing files of daily transfers of styles considering sales data and size analysis to maintain the stock on hand of regions. Sales Recaps and presentations of the bestseller styles, volume drivers for product pushing. Competitor analysis before buying to understand for every region needs. Communicating with regions for VIP requests with the analysis of data on OBIEE. Supporting Buying Campaigns in showroom by selection of styles preparing the Master Order files and presentations.

• E-Merchandising Intern · Staiy2020-09-01 – 2021-04-01

  Supporting B2B marketing and market analysis. Creating campaigns and collections with data and trend analysis. Reporting sales, inventory, ECRM data for E-commerce and Facebook Shop Calculating KPIs for E-Commerce and Social Media to optimize the customer journey. Responsible for inventory management, content, visuals of the products and E-Commerce Strategy.

• Product Planning Intern · Mavi2018-06-01 – 2018-09-01

  Analyzing sales amounts, sell through percentages, stock quantities to decide markdown percentages of denim categories. Developing and presenting Markdown Project to optimize profit and obtain accurate forecast results. Preparing size analysis, stock level data collaborated with Supply Chain Department regarding denim categories for OTB’s. Supporting ad-hoc activities in the department and reporting for Allocation & Buying Department.

• Sales And Marketing Intern · BESTSELLER2018-01-01 – 2018-01-01

  Generated daily reports of wholesales for stocks to the global sales department, marketing activities and helped budget planning for Jack & Jones, Vero Moda and Only. Presented 2018 winter collection of Vero Moda and Only showrooms to wholesale customers. Created presentations for weekly ad results, new products, marketing items. Conducted social media accounts of brands and track client database.

Education

• Politecnico di MilanoMaster of Science - MS, International Luxury Management
• NEOMA Business SchoolMaster of Science - MS, International Luxury Management
• Sabanci UniversityBachelor’s Degree, Industrial Engineering
• Sungkyunkwan UniversityBachelor of Engineering - BE, Industrial Engineering
• Şişli Terakki High SchoolHigh School

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