Mercy Oloaghe Aruya

Mercy Oloaghe Aruya

CRM and Business Process Automation Specialist | Virtual Assistant Focused on Streamlining Operations and Driving Growth for SMBs

4 yrs experience · Abuja, Federal Capital Territory · <10 hrs/week

About

From Virtual Assistant to Business Automation. I started my career supporting businesses in various industries, including private equity, real estate, creative/influencer management, hospitality (Airbnb/short-term rentals), and property management. Along the way, I realized businesses weren't struggling due to lack of talent, but because of inefficiencies in their operations. That's where I found my niche. Now, I specialize in CRM implementation, business process automation, and workflow optimization, helping SMBs streamline operations, boost productivity, and drive scalable growth. I still offer virtual assistance, but in a way that's tech-driven and impact-focused. What I bring to the table: implementing automation to save time and reduce costs, optimizing CRM systems to improve customer relationships, building processes that empower teams to work smarter. My goal is to contribute to a forward-thinking organization in the business services or technology sector, where I can continue driving impactful change. Technical Skills: Process Automation, CRM Implementation, Workflow Optimization. Core Values: Customer Experience, Strategic Growth, Cross-functional Collaboration. If you're a business owner looking to scale without the operational headaches, let's connect.

Skills

AirtableAutomationBusiness AutomationIntegromatOptimizationOrganizationPersonal AssistantVirtual AssistantWebhooksZapier

Experience

  • Online Business Support || Personal Assistant · GloFlow Yogi2024-08-01 –

    Designed and delivered monthly wellness newsletters, achieving high engagement and open rates through targeted email marketing strategies. Developed automated email sequences for seamless client onboarding and event promotions, increasing efficiency. Improved email engagement rates by segmenting subscriber lists for personalized communication. Created pitch decks and presentations that secured partnerships for corporate ERG/DEI wellness initiatives. Successfully identified and engaged decision-makers at potential corporate partners, growing the partnership network by 20%. Documented impactful success stories and testimonials, strengthening the effectiveness of future pitches using Dropbox folders. Tracked outreach campaigns and maintained a detailed database of corporate contacts and communications. Oversee ticket sales and attendee communication through Eventbrite, ensuring smooth event execution. Online research and Calendar management.

  • Executive Assistant · JBOR Group, LLC2023-04-01 –

    Coordinated communication between internal stakeholders, clients, and external partners. Managed and streamlined document organization and filing systems for easy access. Handled travel arrangements, including booking accommodations and preparing itineraries. Scheduled meetings, maintained calendars, and ensured timely follow-ups on key tasks. Prepared professional presentation materials for client meetings and stakeholder briefings. Organized and maintained research databases, ensuring data accuracy and accessibility. Compiled detailed research summaries and analytical reports for decision-making. Developed visually compelling presentation materials to highlight investment opportunities. Maintained accurate records of market analysis and company research findings. Documented emerging industry trends and market developments for strategic planning.

  • Freelance · Upwork2022-01-01 –
  • Brand Partnership Outreach || Personal Assistant · Nurse/Travel Influencer2024-07-01 – 2025-01-01

    Led outreach campaigns to 55+ brands monthly, achieving a 30% response rate and building strong engagement pipelines. Managed end-to-end campaign processes, from brand outreach to deliverable completion, ensuring seamless execution. Maintained a campaign calendar with deadlines, ensuring timely delivery of content across multiple platforms. Built a comprehensive database of 200+ potential brands, categorized for targeted outreach strategies. Processed 30+ daily emails, implemented an email organization and label system, and achieved a 24-hour average response time. Implemented a tracking system for campaigns and deliverables using Airtable. Designed professional media kits, pitch decks, and branded templates using Canva, creating visually appealing assets to attract partnerships.

  • President · The Investment Society, Federal University Lokoja2024-01-01 – 2025-01-01
  • Research Assistant · The Investment Society, Federal University Lokoja2023-02-01 – 2024-01-01
  • Chat Support | Administrative Assistant · Mehcee global network2021-01-01 – 2023-08-01

    Efficiently managed live chat and email correspondence, resolving customer inquiries and complaints with a 95% satisfaction rate. Handled high volumes of phone calls, providing troubleshooting support for mobile plans, data bundles, and other telecommunication products. Delivered accurate and timely information on services, promotions, and company policies, ensuring customer clarity and trust. Achieved a 20% increase in revenue by upselling and cross-selling products, and tailoring solutions to customer needs. Identified customer preferences through detailed conversations, promoting relevant data plans and telecom services. Designed visually appealing social media posters, flyers, and carousels using Canva, boosting brand awareness and engagement. Created and maintained organized records of customer inquiries, transactions, and issue resolutions for future reference.

  • Airbnb co-host || Vacation Rental Assistant · Digital & Hospitality Hub2023-04-01 – 2023-07-01

    Managed guest communications from inquiry to post-stay reviews. Maintained 95% guest satisfaction through personalized service and prompt resolutions. Created detailed welcome guides and local area recommendations. Coordinated check-in/check-out processes for seamless guest transitions. Ensured property readiness by coordinating with cleaning staff between stays. Conducted pre- and post-stay inspections to uphold quality standards. Managed inventory of supplies and amenities for optimal stock levels. Achieved a 20% increase in bookings through strategic calendar management. Optimized pricing strategies based on events and seasonal demand. Maintained records of guest stays, payments, and property expenses. Developed and updated standard operating procedures. Generated weekly reports on occupancy rates and revenue.

  • Administrative Assistant · Digital Witch Support Community2022-08-01 – 2023-04-01

    Managed end-to-end student onboarding process for 200+ participants, including registration administration, payment processing, and smooth course access. Developed and maintained an online community engagement strategy through an active online community. Supported Lead coach with scheduling, email coordination, and preparation of training materials. Coordinated online classes, webinars, and events, maintaining an accurate and organized calendar. Assisted in content creation, editing, and publishing on the academy’s learning platform. Handled social media management, including content posting and engagement tracking. Collected and analyzed student feedback to improve course offerings and platform usability. Implemented digital tools to enhance team communication and streamline administrative workflows.

Education

  • Federal University lokojaBachelor's degree, Economics
  • Iju ebiye high school iju otaWaec/ssce

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