Michael Smith

About

Pop culture junkie and digital communications maven with more than 6 years experience working in-house, for agencies, and as a freelancer for local, national, and international brands and organizations across music & entertainment, performing arts, fashion & retail, beauty, AI/tech, CPG, food & beverage, and public office/local government. Avid playlist curator, amateur runner, traveler, lazy cook. Let's collaborate to optimize your time, elevate your business, and drive impactful results through growth-oriented marketing and social media, strategic integrated communications, and enhanced business operations support. www.onlinemichael.com

Experience

• Freelance Virtual Assistant · Online Michael - TWO ELEVEN MGMT09-01-2022

  Freelance virtual assistant, social media manager, publicist, digital communications expert, and UGC creator. www.onlinemichael.com

• Assistant Account Executive · APC Collective02-22-2022 – 02-07-2023

  Coordinated PR efforts for national and international clients across food & beverage, beauty, AI/tech, and healthcare; drafted and distributed press releases and media materials to national consumer and trade media; media placements in WWD, UPROXX, Trend Hunter, Dance Magazine, Cosmetics Design USA, BeautyMatter, Beauty Packaging, etc. Cultivated relationships with top-tier influencers and creators through research, identification, and relations management to amplify client campaigns across various social channels Lead social media content development and strategy.

• Music Publicist · TWO ELEVEN MGMT01-01-2021 – 12-01-2022

  Drafted & distributed press releases, media alerts, and press kit materials for indie singer-songwriter book NOT brooke. Cultivated relationships with relevant indie music writers and bloggers, keeping them up-to-date on new music releases on behalf of Brooke. Assisted in creative direction and planning of music, photography, video, and social media content.

• Communications & Public Information Inter · City of Dublin, Ohio05-24-2021 – 12-10-2021

  Assisted with the development and implementation of internal/external communications, engagement, outreach and recognition events. Drafted news releases, website copy, and social media content for City of Dublin website and social media profiles, reaching more than 50,000 followers across platforms.

• Founder, President, Co-Marketing Director · High Street Records01-20-2020 – 08-20-2021

  Founded a student-run record label at Miami University. Managed a leadership team of seven as president; managed and promoted a roster of three artists. Oversaw all organizational operations and social media content, gaining more than 400 followers on Instagram within a year.

• Digita Innovation Ambassador & Social Media Manager · Miami University Digital Innovation Centers01-28-2020 – 05-15-2020

  Orchestrated the increase in visibility of Digital Innovation programs and opportunities on the Miami University campus through marketing and social media efforts. Regularly led in-class presentations/ Q&A sessions about the program and developed print, online, and social media marketing materials to encourage broad-ranging student involvement.

• Campus Tour Guide · Miami University05-22-2018 – 05-15-2020

  Facilitated 75 to 90 minute walking tours of campus for students and families interested in Miami University while answering questions and addressing concerns accordingly on behalf of the university. Spoke personally on my experiences as a full-time student while showcasing various resources the university has to offer. Assisted in the hiring process by facilitating group interviews for new tour guides.

• Contributing Writer · The Miami Student02-09-2018 – 05-15-2020

  Devised original articles for the News, Arts, Culture, and Entertainment sections of the oldest student run university newspaper west of the Alleghenies. Conducted independent research, interviewed relevant sources, and collaborated with section editors to develop well-rounded articles.

• Marketing & PR Director · Octets: The Ohio Workshop Tour07-11-2018 – 06-08-2019

  Developed a marketing and promotional plan including physical and social media marketing, advertising, and press coverage for the touring theatrical production of Octets. Coordinated event space rentals and surpassed $6,000 in ticket sales for a total of eight performances in Cincinnati, Oxford, Dayton, Columbus, and Cleveland, Ohio. Assisted in the casting of performers.

• PR & Content Development Intern · Contemporary Dance Theater05-22-2018 – 09-03-2018

  Drafted event press releases and created promotional material to post on the dance studios various social media accounts. Revamped mass email communications through MailChimp and mobilized Google AdWords to increase website traffic. Collaborated on event setups and managed office work on designated in-office work days.

Education

• Miami UniversityBachelor's Degree, Marketing

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