Michelle Sueann

About

I’m a creative force who thrives at the intersection of creativity and strategy. I enjoy crafting new ideas and experiences that spark deeper conversations between people and brands. In addition to my writing endeavours, I also sling ink in freelance copywriting projects. The essence of my work and interactions, whether on paper, in the office, or on the astral plane, is rooted in wit, heart, and authenticity. In the past, I've lived in Kuala Lumpur, Beaver Bay and am currently based in Seoul.

Experience

• Creative Copywriter · Freelance12-01-2016

  Brands: Columbia Sportswear, DaVinci Gourmet, ecoBrown's, EkoLife, Here & Now, Jonnie’s Bodega, Longchamp Malaysia, Monkey Shoulder, PROLINTAS, Qureshi, Sun & Sand Sports Malaysia, Vans Malaysia.

• Creative Copywriter · Tridge10-01-2022 – 11-01-2024

  Led the copy production and conceptualization of all English marketing materials and content targeting global B2B players in the US, Europe, South America, and Asia. Responsibilities include, but are not limited to, social posts and videos, email blasts, website and UX copy, press releases, internal production of a thought-leadership podcast and web series, and product launch campaigns.

• Senior Content Strategist · Stories of Asia11-01-2021 – 05-01-2022

  Senior member of a full-service social media team responsible for content curation, creation, and community management for the company’s clients. Responsibilities included account and project management, social media strategy, performance monitoring, creative conceptualization, and pitching to new clients.

• Senior Creative Copywriter · BRANDTHINK Malaysia01-01-2021 – 11-01-2021

  Led and managed a team of content creators and creatives in conceptualizing and executing campaigns for high-profile clients such as Disney Studios, AMOREPACIFIC, the Singapore Tourism Board, and more. Localized and transcreated the Disney Princess Celebration campaign in Malaysia, featuring real-life Malaysian royalty. Led script development and online community management for the Singapore Tourism Board’s Food Challenge livestream series. Launched The Macallan in Malaysia through creative on-ground activations with local influencers.

• Creative Copywriter · BRANDTHINK Malaysia01-01-2020 – 12-01-2020

  Led and managed a team of content creators and creatives in conceptualizing and executing campaigns for high-profile clients such as Disney Studios, AMOREPACIFIC, the Singapore Tourism Board, and more. Localized and transcreated the Disney Princess Celebration campaign in Malaysia, featuring real-life Malaysian royalty. Led script development and online community management for the Singapore Tourism Board’s Food Challenge livestream series. Launched The Macallan in Malaysia through creative on-ground activations with local influencers.

Education

• University of MalayaBachelor of Languages and Linguistics, German Language and Literature

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