Michelle Sheehan

About

With a robust background in marketing and a passion for holistic health, I have cultivated a diverse career spanning over a decade. I hold a Masters of Marketing from Monash University and have held significant roles at Avaya, including Director of Marketing for APJ & Greater China, where I spearheaded strategic initiatives to enhance brand presence and drive business growth. My experience extends to Equinix Australia and ADMA, where I focused on demand generation and industry best practices. Complementing my marketing expertise, I am pursuing studies in Western Herbal Medicine, Life Coaching, and Aromatherapy at Nature Care College and Health & Harmony College. This unique blend of skills positions me to integrate holistic approaches into business strategies, fostering innovation and well-being in professional environments.

Experience

• Director of Marketing, APJ & Greater China · Avaya12-01-2020 – 08-01-2024

  As Director of Marketing for APJ & Greater China, responsible for leading marketing strategies and initiatives to drive business growth and brand presence in the region.

• Marketing ANZ & ASEAN · Avaya11-01-2019 – 12-01-2020

  Led marketing efforts across ANZ & ASEAN regions, focusing on strategic marketing initiatives to enhance market penetration and customer engagement.

• Enterprise Marketing Manager ANZ · Avaya12-01-2014 – 11-01-2019

  Avaya is a leading global provider of next-generation business collaboration and communications solutions, providing unified communications, real-time video collaboration, contact centre, networking and related services to companies of all sizes around the world. Avaya helps our customers bring people together with the right information at the right time in the right context, enabling business users to improve their efficiency and quickly solve critical business challenges. Because our solutions are based on open standards, our customers can decide what works best for them. Our objective is to give people the best collaboration experience, regardless of the devices, locations, or media they choose.

• Marketing Manager · Equinix Australia04-01-2013 – 12-01-2014

  Marketing Manager at Equinix Australia Pty Ltd, leading global interconnection platform, focusing on demand generation and creating strong sales & marketing alignment.

• Executive Member – Mail & Print Expert Group · ADMA06-01-2012 – 03-01-2013

  Contributed as an Executive Member in the Mail & Print Expert Group, focusing on industry best practices and innovations.

Education

• Nature Care CollegeWESTERN HERBAL MEDICINE
• HEALTH & HARMONY COLLEGELIFE COACHING PRACTITIONER
• Nature Care CollegeBACH FLOWER REMEDIES
• Nature Care CollegeAROMATHERAPY CONSULTANCY, Aromatherapy
• ITSMAAccount Based Marketing Practitioner
• Monash UniversityMasters of Marketing, Marketing
• Nature Care CollegeHerbal Energetics

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