Millicent Skiles

About

A seasoned journalist and marketing communications expert, I hold a degree in Journalism from San Francisco State University. Currently, I serve as the Managing Editor at ArborTIMES, where I lead content strategy and manage a team of freelance writers for a B2B digital publication in the arboriculture industry. My career spans roles such as Marketing Consultant at Millicent Skiles Consulting, where I developed brand voice and content strategies for diverse sectors, and Senior Marketing Communications Manager at Mindpath Health, where I revitalized brand identity and drove significant market reach. Previously, I was an Associate Editor at Bay Area Parent and The Recorder, managing content strategy and production for award-winning publications. My expertise includes crafting insightful articles, developing comprehensive communication strategies, and engaging with industry thought leaders.

Experience

• Managing Editor · ArborTIMES03-01-2023

  Leads the enhancement of content quality and strategic direction to scale B2B digital publication focused on the arboriculture industry. Develops content strategy for a diverse range of articles, totaling upwards of 10 articles per issue. Crafts insightful articles exploring industry trends, business development, technological advancements, workforce dynamics, equipment procurement, and competitive sports. Recruits and manages a team of 10 freelance writers. Coordinates with multiple stakeholders, including publisher, design teams, advertising, events, media relations, and external marketing partners. Actively participates in industry events to cultivate relationships with thought leaders.

• Marketing Consultant · Millicent Skiles Consulting06-01-2012

  Develops brand voice, content strategy, and messaging for industries that include health care, mental health care, nonprofits, education, architects, artists, career coaches, and more. Project highlights include: University of California, San Francisco (Copy Editor) - Copy edit marketing materials for the Department of Orthopaedic Surgery, including its 2023 research report. Pacific Mind Health (Content Strategist) - Develop and craft engaging and persuasive website content and print materials for a behavioral health organization based in Long Beach, CA. Tam High Foundation (Communications Strategist) - Direct comprehensive communications strategies, brand voice, and messaging frameworks for a nonprofit fundraising organization. Produce engaging content across multiple channels, including website content, email newsletters, print materials, and social media posts to drive donor outreach campaigns. Utilize Canva to design graphic elements. BellSant (Content Writer) - Conduct research and interviews to craft regular profile articles for a health care advisor app. Feature subject matter experts in diverse areas such as endurance sports, yoga, meditation, physical therapy, mental health, sleep science, and nutrition. Donorbox (Content Writer) - Produced user-friendly articles aimed at guiding nonprofit organizations in effective fundraising practices. Topics included leveraging artificial intelligence (AI), implementing peer-to-peer and crowdfunding strategies, and innovative fundraising ideas to boost donor contributions.

• Senior Marketing Communications Manager · Mindpath Health01-01-2021 – 03-01-2023

  Developed comprehensive strategies for internal-external communications and content development within a pioneering startup specializing in behavioral health care. Revitalized the organization's brand identity and messaging for B2B and B2C audiences. Drove 54% share of voice and exposed providers to new demographics. Served as a trusted research assistant and editor for thought leaders and clinicians, crafting B2B and B2C published content and white papers on the topics of neuroscience and psychology. Played a pivotal role in shaping the company's core values and mission statement. Spearheaded targeted campaigns to expand market reach, notably launching initiatives to provide mental health services to college student patients and their families. Authored 50-page content style guide to establish standardized communication practices. Developed crisis communications and reputation management strategies. Revised all patient intake forms. Oversaw a team of staff writers. Managed public relations efforts and external marketing partnerships. Developed and maintained a centralized content calendar to streamline workflow.

• Associate Editor · Bay Area Parent07-01-2008 – 07-01-2012

  Writer and editor for an award-winning syndicated magazine serving parents in the San Francisco Bay Area. Developed content strategy for monthly magazines and eight annual ancillary issues. Crafted and refined engaging content tailored to parents of infants, children, and teenagers. Topics included parenting tips, family activities, gear, travel, technology, education, mental health, and wellness. Managed content and production schedules. Provided leadership and guidance to a team of freelance writers and photographers. Fostered a collaborative and creative environment while meeting deadlines.

• Associate Editor · The Recorder07-01-2005 – 08-01-2006

  Managed content strategy for B2B legal publication with 1.58 million monthly visitors, a print circulation of 400,000, and content syndicated in 20 publications nationwide. Wrote and copyedited daily articles, maintaining the highest level of accuracy, style, and grammar in line with the verbiage and legalese used in the industry. Supervised and mentored a team of staff writers, photographers, and designers. Managed daily production and content schedule to align with editorial vision and standards. Actively engaged with legal industry thought leaders and conducted extensive research on legal cases, issues, and trends to inform editorial decisions.

Education

• San Francisco State UniversityJournalism, Journalism

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