Mimi Maiti

About

With a diverse educational background and extensive experience in marketing, I have honed my skills in project management, digital marketing, and content creation. I hold a Bachelor's Degree in Business/Commerce from the Alberta School of Business, University of Alberta, and a Bachelor's Degree in Biology from the University of Alberta. Additionally, I completed a study abroad program in Marketing at the University of Navarra. Currently, I serve as the Senior Marketing Coordinator at Alberta Blue Cross, where I lead large-scale marketing projects and develop comprehensive marketing campaigns. Previously, I was the Marketing Lead at Yumasoy Foods Ltd., where I drove significant growth in social media engagement and optimized the company’s website for SEO. My earlier roles include Account Coordinator at ZGM Modern Marketing Partners and Digital Project Manager at Corus Entertainment, where I managed digital campaigns and promotional activities. My expertise spans across various marketing tools and platforms, including Adobe Marketo Engage, HubSpot, and Google Analytics.

Experience

• Senior Marketing Coordinator · Alberta Blue Cross11-01-2018

  Lead project manager for marketing projects and initiatives, with many larger scale projects involving multiple moving deliverables, spanning across multiple teams/stakeholders. Planning, facilitating, and executing marketing campaigns, events and projects. Defining project scope, setting time estimates, determining and assigning resources and evaluating team capabilities. Developing and maintaining project plans, work-back schedules and dashboards to provide progress and status updates to team. Developing and editing content for marketing collaterals such as brochures, booklets, presentations, and emails, etc. Extensive knowledge and development of Proposals for Request for Proposal (RFP), Request for Information (RFI) and Request for Qualification (RFQ) projects for enterprise-level prospects. Reviewing RFP/bid requirements and manage fulfillment of all requirements to ensure compliance and responsiveness and proactively coordinating proposal efforts with internal stakeholders, including contributing to writing, editing and facilitating proposal reviews. Supporting team in training, on-boarding and mentoring of junior marketing coordinators. Experience in developing and executing email marketing campaigns (via Adobe Marketo Engage). Supporting Social Engagement Strategist with social media listening, monitoring and responses. Supporting Content Manager with content and SEO strategy, newsletter development, and content auditing.

• Marketing Lead · Yumasoy Foods Ltd.11-01-2023

  Functioned as the primary marketing authority within Om Noms, working closely alongside the Founder & CEO to drive the company's marketing initiatives. Developed comprehensive marketing strategies for 2024, covering digital, social media, and B2C/B2B sectors. Orchestrated the formulation and execution of a robust CRM strategy leveraging HubSpot. Proficiently utilized HubSpot functionalities to capture leads, monitor funnel communication, create chatflows, develop snippets and email templates, task management, list generation, and reporting dashboards. Provided on-site assistance at various events for Om Noms to foster brand visibility and promotion. Conducted comprehensive in-person store audits to monitor product placement, promotional activities, and inventory levels. Leveraged social media management tools such as Planable to curate and schedule content across diverse platforms, including TikTok, Instagram, Facebook, and LinkedIn. Spearheaded a remarkable growth trajectory, augmenting follower counts by 10% on Instagram, 20% on LinkedIn, and 40% on TikTok within a span of six months. Spearheaded the creation of all content for social media platforms, blogs, newsletters, and marketing collateral, fostering brand engagement and audience interaction. Conducted a comprehensive audit of company website to optimize for SEO. Orchestrated a website design and content overhaul, resulting in a significant enhancement of website architecture. Witnessed a remarkable surge in Google search impressions, with over 13,000 impressions generated in the last six months. Conceptualized, produced, and edited engaging video content across various formats, including reels, TikToks, short-form, and long-form videos, to resonate with target audiences and amplify brand presence. Cultivated relationships with media entities to secure earned media opportunities for Om Noms. Within a span of six months, we earned seven media posts with well-known media outlets.

• Account Coordinator (Contract) · ZGM Modern Marketing Partners08-01-2018 – 10-01-2018

  Development and successful execution of marketing project plans, production schedules, timelines, briefs, and pricing documents. Worked closely with Account Managers to outline and develop campaign objectives, expectations, goals and requirements in alignment and with research, consumer insights and organizational strategies. Provided weekly and regular project status updates to internal creative team, as well as clients. Effective relationship and project management, collaboration between client, vendor and agency teams (including creative, digital, media and business development) from ad hoc requests to fully integrated, strategic marketing campaigns. Website, E-mail, and Print quality assurance (WordPress CMS, user experience). Analyze campaign metrics using Google Analytics, Grow, and Sprout Social to produce project summary reports. Working knowledge of Google Analytics, Adwords and media tracking.

• Digital Project Manager · Corus Entertainment05-01-2018 – 08-01-2018

  Created digital campaign proposals for Corus TV brands across Alberta (Global TV Edmonton and Calgary). Ensured digital campaigns ran successfully by communicating with clients, Sales, Promotions, AdOps, and Content Coordinators. Worked with AdOps to optimize underperforming digital campaigns to ensure ordered impressions were met by campaign deadline. Submitted wrap-up reports to the Sales department. Hosted bi-weekly info sessions and prepared digital presentations to Sales department. Managed promotions off-site when necessary. Platform: Double-click for Publishers to manage digital campaigns.

• Sales Promotions Coordinator · Corus Entertainment03-01-2018 – 05-01-2018

  Working with Account Executives to develop all promotional proposals and presentations for clients related to Global Edmonton Television. Developing creative and art requests to provide direction for Creative Services team to execute all campaign assets. Responsible for approving scripts, contests and event graphics, and billboard creative before final production. Writing on-air/online contest scripts, as well as copy for social posts. Developing contest forms, rules and regulations, and release forms for all contests, as well as coordinating prizing with the clients and winners, and contacting the winners. Liaison between the Sales and News team to ensure alignment on news and program content.

Education

• University of NavarraStudy Abroad, Marketing
• Alberta School of Business, University of AlbertaBachelor's Degree, Business/Commerce, General
• University of AlbertaBachelor's Degree, Biology, General

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