Elaine Nsubuga

About

A dedicated professional with a Bachelor's degree in Digital Enterprise Management from the University of Toronto Mississauga. Currently serving as a Knowledge Consultant at Sun Life, with prior experience as a Content and Communications Specialist and Content Creator. Skilled in marketing, advertising, and communications, with a strong background in the financial services industry.

Experience

• Knowledge Consultant · Sun Life Financial01-01-2024

  Built taxonomies and performed content validation and cleanup, emphasizing attention to detail and information accuracy. Coordinated usability tests, presented findings, and actively contributed to implementing changes, highlighting a commitment to continuous improvement. Created and implemented content using HTML and CSS, aligning with Sun Life's information mapping standard, showcasing technical proficiency. Analyzed progress and performance reports using Excel and presented findings through comprehensive slide decks and communications to various business partners.

• Content and Communications Specialist · Sun Life Financial05-01-2021 – 01-01-2024

  Authored, edited, and published high-quality content, adhering to best writing practices, and showcasing a keen understanding of effective communication. Managed multiple business portfolios, ensuring seamless content migration from diverse repositories to one centralized location, demonstrating strong organizational and data management skills. Edited and proofread internal communications, maintaining a clear and professional tone to keep key stakeholders and business partners well-informed. Operated efficiently in a fast-paced agile environment using Jira, showcasing adaptability and proficiency in project management tools. Successfully planned and executed monthly virtual team-wide that fostered team development and community.

• Growth Marketing Manager · Elaine's Oven06-01-2020 – 06-01-2023

  Launched targeted Google and Facebook ad campaigns on social media platforms, resulting in a remarkable 69% increase in company reach, demonstrating a strong understanding of digital advertising. Supervised photography, content creation, and directed the design of all company graphics, ensuring a cohesive and visually appealing brand representation. Managed customer support on Instagram and Facebook accounts, emphasizing excellent interpersonal and customer relationship management skills. Managed and optimized Google Ads campaigns, implementing performance marketing strategies and adhering to budget constraints to achieve key campaign objectives. Analyzed campaign KPIs including CPC, CTR, and conversion rates, providing detailed reports to stakeholders and adjusting strategies based on data insights. Conducted A/B testing on ad creatives and bidding strategies to improve campaign performance and uncover new business opportunities.

• Social Media Associate · ASK All Special Kids05-01-2019 – 08-01-2019

  Managed Facebook and Instagram accounts promoting the summer camp with marketing campaigns and paid ads. Ensured campers, parents and volunteers were informed and engaged through the company’s platforms and customer relationship management skills. Implemented and analyzed A/B scores from Instagram and Facebook campaigns improving engagement and conversions. Used Google and social media Analytics to improve ad efficacy, boosting social media engagement by ~75%.

Education

• University of Toronto MississaugaBachelor's degree, Digital Enterprise Management

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