Mirabel Okpla

Digital Marketer and Social Media Manager

Birmingham, UK · 30-40 hrs/week

About

Hi there! My name is Mirabel and I am a social media and digital marketing manager with a degree in Business Management and Modern Languages. I am a results-driven and creative individual with a strong understanding of SEO, social media strategy, and content marketing. I also speak multiple languages, which has allowed me to expand my client base and work with businesses in a variety of different markets. Outside of work, I have a deep passion for analogue photography. I pair this with my passion for travel. I also love learning languages

Skills

Adobe Creative SuiteCanvaContent CreationCopywritingEmail MarketingFacebook AdsGoogle AnalyicsHubSpotLinkedIn AdsMicrosoft OfficePhoto EditingSEOVideo EditingWordpress

Experience

  • Gen Z Marketing Consultant · Imagen Insights07-01-2021

    -Analysed past marketing initiatives and data to better understand company goals and developed detailed and well thought out proposals and marketing plans in order to make improvements where needed -Presented valuable consumer insights and reports in the form of strong written and verbal communication skills to senior-level clients, leading to improvements being made to advertising campaigns before public release -Assessed the strategies of competitors, whilst avidly working to continuously increase the company’s own marketing efforts in order to identify opportunities for future growth -Delivered independently completed projects in a timely and organised manner in line with company requirements and deadlines

  • Digital Marketing and E-Commerce Intern · Future Learning Language01-24-2023 – 01-24-2023

    -Was responsible for the creation of graphic and written marketing content covering a variety of subjects across multiple online and offline channels, as well as successful influencer and UGC campaigns -Researched the motivations of users and consumers in order to keep existing followers engaged and attract new ones, leading to a 430% increase in reach and 25% increase in engagement within a 1-month period organically -Implemented new and relevant strategies, resulting in noticeable successes including a 37% monthly average increase in sales accepted leads and a 58% average increase in sign-ups to paid advertisement campaigns -Effectively acted as a liaison and worked collaboratively with wider marketing and sales team members as well as multiple other departments in order to ensure smooth publication processes

Education

  • University of EssexBachelor's Degree, Business Management and Language Studies

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