Tatyana Atanasova

About

With a degree in Spanish and Business from Coventry University and a specialization in Marketing from Universidad Europea de Valencia, I have built a robust career in social media marketing. Currently, I serve as a Social Media Marketing Specialist at Progress, where I develop and implement comprehensive social media strategies. Previously, I led global marketing campaigns at 1ForFit, managing over $1M in ad spend and optimizing performance across multiple platforms. My expertise spans content creation, influencer campaigns, and data-driven decision-making. I also have experience as a freelance Social Media Marketing Manager and a Customer Service Advisor at TTEC, where I honed my skills in empathy and crisis management during the Covid-19 pandemic. My diverse background equips me with a unique perspective on driving business growth through innovative marketing strategies.

Experience

• Social Media Marketing Specialist · Progress11-01-2023

  - Developed and implemented comprehensive social media strategies for organic and paid efforts across platforms like Facebook, X, LinkedIn, YouTube. - Created, curated, and managed high-quality content including text, image, and video to engage target audience. - Planned, scheduled, and published posts, stories, and videos to optimize reach and engagement. - Engaged with online community by responding to comments, messages, and inquiries promptly and professionally. - Executed paid social media advertising campaigns with audience targeting, budget management, and creative development. - Analyzed performance metrics and adjusted strategies for optimal results. - Tracked and reported key performance indicators (KPIs) to demonstrate effectiveness and suggest improvements. - Collaborated with cross-functional teams to align social media activities with broader marketing initiatives. - Monitored competitors' social media activities for differentiation and improvement opportunities. - Stayed up-to-date with industry trends, social media technologies, and platform changes, adapting strategies accordingly.

• Senior Social Media Marketing Expert | Meta, TikTok, Twitter Media Buyer · 1ForFit04-01-2023 – 11-01-2023

  - Led global marketing campaigns across Meta, TikTok, Twitter, and Quora Ads, delivering exceptional results with over $1M in Ad Spend, maximizing ROAS. - Utilized Google Analytics, Meta Insights, Kibana, SimilarWeb, and office software to optimize sales performance and marketing strategies. - Engaged directly with Metas and TikTok's team in strategy meetings, contributing to effective marketing strategies. - Proficient in advertising across North & South America, Europe, Asia, Africa, and Australia, opened Scandinavian markets. - Produced compelling content and edited videos using Canva, Photoshop, Filmora, Promo, and CapCut. Accomplished copywriter using GPT-4, - Managed influencer campaigns with Insense, Fiver, Upwork, etc. Also used AI tools such as Midjourney. - Led creative meetings, fostering innovation in marketing initiatives. - Drove business growth through new acquisition channels, upsell strategies, creative enhancements, and product improvements. - Organized and managed company marketing data for informed decision-making.

• Social Media Specialist | Facebook Media Buyer · 1ForFit11-01-2020 – 09-01-2023

  As a Digital Marketing Expert, I have extensive experience in creating and managing worldwide marketing campaigns on various platforms such as Facebook Ads Manager, Business Manager, Creator Studio, Twitter Ads Manager, TikTok Ads Manager, Google Ads and Quora. I possess skills in the online advertising and performance analysis using tools such as Google Analytics, Facebook insights, Kibana Elastic, SimilarWeb, SemRush, Microsoft Office, Google Workspace, etc. I am familiar with Global Marketing strategies and have expertise in advertising across North and South America, most European countries, Asia, Africa, and Australia. My abilities also extend to content creation, including designing creatives using tools such as Canva, Photoshop, Filmora, Promo, copywriting, data analysis power points, and social media content, such as influencers campaigns using Insense. Additionally, I have experience in attending strategy meetings directly with the Facebook team and have been tasked with collating and organizing all company's marketing data.

• Social Media Marketing Manager · Freelance12-01-2021 – 12-01-2022

  As a Social Media Specialist, I am dedicated to assisting brands in developing effective social media content creation, posting plans, advertising strategies, and ads running. I possess expertise in various platforms and tools, such as Canva, Photoshop, Meta Business Suite, Facebook Ads Manager, Later, Filmora, and more. I have taken the time to gain valuable experience in Social Media Management, which has enabled me to develop a deep understanding of how businesses grow online. This experience has also helped me improve my skills in strategic planning and content creation, allowing me to provide high-quality services to my clients. Having this expertise, helps me to assist companies in other industries seeking to enhance their online presence and drive revenue growth through effective social media management.

• Customer Service Advisor · TTEC05-01-2020 – 10-01-2020

  During the challenging times brought on by the Covid-19 pandemic, I had the privilege of being a part of a team that was dedicated to stopping the spread of the virus. As a member of a Covid-19 project, I was responsible for communicating via phone with individuals who had been contacted or affected by the virus, providing them with guidance and support. Though the work was demanding and often emotionally taxing, it taught me the importance of empathy, clear communication, and crisis management. These skills have been invaluable in my marketing career, as I strive to create campaigns that resonate with audiences and drive results. My experience on the Covid-19 project also taught me the importance of adaptability and quick thinking in the face of unexpected challenges. In today's rapidly changing digital landscape, these skills are more essential than ever, and I believe they will continue to serve me well in my career as a marketer.

Education

• Coventry UniversitySpanish and Business, Marketing
• Universidad Europea de ValenciaMarketing, Marketing

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