Mitchelle Imali

About

Hi! I’m Mitchelle. Think of me as your “second brain” at work—I help busy leaders stay on top of calendars, meetings, travel, and all the little (and not-so-little) things that can pile up. I’m proactive, organized, and love creating systems that make your day run smoother, so you can focus on the big picture. I keep projects, communications, and workflows on track, and I do it all with a positive, can-do attitude. Basically, I make sure nothing slips through the cracks so you can get more done without the stress.

Experience

• Social Media Manager · Freelancer07-01-2022

  Managed social media accounts for diverse range of small businesses, delivering impactful results and driving significant growth in online presence. Developed and executed comprehensive social media strategies across platforms including TikTok, Facebook, and Instagram, resulting in increased brand awareness, engagement, and conversions. Created and curated compelling content, including visuals, captions, and hashtags, tailored to target audience and brand voice, consistently driving high levels of user engagement. Conducted in-depth social media analytics, tracking performance metrics, and providing detailed reports to clients, highlighting key insights and recommending optimization strategies. Collaborated with cross-functional teams, including graphic designers and copywriters, to ensure cohesive brand messaging and visual consistency across all social media channels. Stayed up-to-date with industry trends, emerging platforms, and algorithm changes, leveraging new opportunities to maximize social media reach and effectiveness. Managed paid social media campaigns, utilizing targeting options and audience segmentation to achieve desired objectives, such as lead generation and sales conversion. Actively engaged with followers, responding to comments and messages in a timely and professional manner, fostering positive customer relationships and resolving inquiries. Conducted competitor analysis, identifying strengths and weaknesses in their social media strategies, and implementing innovative approaches to gain a competitive edge. Provided social media training and guidance to clients, empowering them to effectively manage their own social media presence and maintain brand consistency.

Education

• University of NairobiBachelor of Arts Degree, Tourism and Hospitality Management

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