Mohamed Haneefa

About

I’m a Product Manager with 4 years of experience building AI-first, B2B SaaS products in fast-paced startup environments. I’ve built and scaled products across domains like SalesTech, Account-Based Selling, Customer Success, CRM Integrations, AI/ML Platforms, and Enterprise Productivity. At DemandFarm, I’m currently building Kampanion, the world's first AI assistant for strategic account management and Account Central, a platform that helps key account managers and sales leaders make data-driven decisions to retain and grow their key accounts. I thrive in fast-moving environments, combining deep user empathy, first-principles thinking, and data-led decision-making. I also contribute as a Reforge member focusing on growth marketing and product leadership.

Experience

• Product Manager · DemandFarm04-01-2024 –

  - Launched Kampanion, the world's first AI assistant for key account management, integrated across CRMs, Gong, and calendar - Delivered AI-first features for Account Central including Account Research, AI Org Charts, and Contextual Recommendations, driving a 30% increase in net new revenue within a year - Led CRM and Email integrations (Salesforce, MS Dynamics, HubSpot, Outlook) to enable seamless data onboarding and contextual insights, reducing onboarding time by 75% - Partnered with GTM teams to drive adoption across strategic enterprise accounts - Worked on Kampanion (AI assistant for strategic account management) and Account Central (AI-powered account management platform) to empower sales teams with data-driven insights

• Member · Reforge07-01-2023 – 03-01-2025

  - Member focusing on growth marketing and product leadership programs plus collaboration with peers to drive best practices in growth and product strategy

• Associate Product Manager · DemandFarm07-01-2022 – 04-01-2024

  - Drove pre-launch strategy and customer onboarding for Account Central, closing 6 enterprise deals pre-GA - Led redesign of Salesforce-native Relationship Maps, increasing deal win rates by 25% through better stakeholder visibility - Conducted product discovery with global sales/CS teams, translating insights into AI-backed product bets - Products I worked on: Account Central (AI-powered account management platform) and Relationship Planner (Salesforce-Native product for mapping and nurturing relationships)

• Associate Product Coordinator · JumpStartNinja Technologies06-01-2021 – 07-01-2022

  - First product hire; worked directly with leadership to define product vision - Built and launched Inspection One, a Computer Vision platform to automate QC workflows for logistics and automotive industries; scaled to 9 production sites across 3 countries - Led collaboration between product and data science teams to improve model accuracy and user workflows

• React Developer · Pyramidion Solutions12-01-2020 – 02-01-2021

  - Built frontend components for a US-based legal services platform, focusing on performance and accessibility - Collaborated with PMs and QA to deliver a high-quality user experience

Education

• Anna University ChennaiBachelor of Engineering - BE, Computer Science
• International Indian School, JeddahHigh School Diploma, Engineering Science

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